Digital Marketing Manager

Company : Misti Herbal Remedies Pvt. Ltd.

Job Type : Full-time Location : Rajkot, Gujarat Work Mode : On-site Experience : 3+ Years

Job Summary

Key Responsibilities

- Develop and execute digital marketing strategies aligned with company business goals.
- Manage Google Ads, Meta Ads (Facebook & Instagram) and other paid campaigns.
- Plan and execute SEO, SEM, social media and content marketing activities.
- Manage and grow the company's social media presence.
- Create and manage monthly social media and content calendars .
- Monitor website traffic, leads, conversions and campaign performance.
- Conduct keyword research, competitor analysis and SEO optimization.
- Manage lead-generation campaigns and improve Cost Per Lead (CPL) and conversion rates.
- Coordinate with the design/content team for creatives, reels, posts, blogs and promotional campaigns.
- Track campaigns using Google Analytics/GA4, Google Search Console, Meta Ads Manager and Google Ads .
- Prepare regular digital marketing performance reports for management.
- Identify new digital marketing opportunities and stay updated with current trends.
- Manage digital marketing budgets and ensure effective ROI.
- Work closely with the sales team to improve lead quality and conversions.

Required Skills :

- Strong knowledge of Google Ads & Meta Ads .




- Good understanding of SEO, SEM, social media marketing and lead generation .
- Knowledge of Google Analytics/GA4 and Google Search Console.
- Experience with keyword research and SEO tools.
- Strong analytical and problem-solving skills.
- Good content planning and communication skills.
- Ability to manage multiple campaigns and deadlines.
- Result-oriented and target-driven approach.
- Team management and coordination skills.

Qualification

- Bachelor's degree in Marketing, Digital Marketing, Business Administration or a related field .
- 3+ years of relevant experience in Digital Marketing.
- Experience in healthcare, pharma, herbal, FMCG or consumer-product marketing will be an advantage.

Key Performance Indicators (KPIs)

- Quality lead generation
- Cost Per Lead (CPL)
- Website traffic and organic growth
- Google/Meta Ads performance and ROI
- Social media reach and engagement
- Lead-to-customer conversion
- Overall digital brand growth

Salary

Salary: ₹25,000 - ₹50,000 per month , depending on experience, skills and interview performance.

Pay: ₹22,000.00 - ₹45,000.00 per month

Advantages :

- Internet reimbursement
- Paid sick time
- Provident Fund

Work Location: Hybrid remote in Rajkot, Gujarat

📌 Digital Marketing Manager (Rajkot)
🏢 Misti Herbal Remedies
📍 Rajkot