Join Our Award-Winning Team at Dr. B. Lal Clinical Laboratory Pvt. Ltd!

As we continue to scale new heights in diagnostic healthcare, we invite passionate professionals to join our team. - Role Clarity | Head - Marketing & Growth - Role Definition

The Head - Marketing & Growth is responsible to lead the organization's marketing and growth agenda by building a strong brand, accelerating B2C and digital revenue, improving customer acquisition and retention, and creating an accountable, data-led marketing function. The role combines strategic leadership with hands-on execution across digital, brand, customer lifecycle, territory and channel marketing. - Key Responsibilities

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- Business Growth**

- Own the marketing-led B2C growth plan across centres, territories and customer segments.

- Drive growth in patient footfall, home collection, health packages, memberships and digital bookings.

- Create focused recovery and growth plans for underperforming centres and markets.

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- Digital, Acquisition and Customer Lifecycle**

- Lead performance marketing, SEO, website/app growth, CRM and digital customer journeys.

- Improve customer acquisition, enquiry-to-booking conversion and revenue across key touchpoints.

- Build structured retention, reactivation, reminder and cross-sell programmes to increase repeat business and customer lifetime value.

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- Brand and Communication**

- Strengthen brand positioning around clinical quality, trust, expertise, technology and customer experience.

- Lead brand campaigns, content, social media, reputation management and new-service communication.

- Ensure consistent brand execution across laboratories, collection centres, digital platforms and partner locations.

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- Territory, Doctor and Channel Marketing**

- Build measurable local-area marketing programmes for societies, camps, partnerships, centre launches and territory growth.

- Lead doctor and medical marketing, including scientific communication, CMEs, RTMs,



recent-test launches and the Doctor Growth Programme.

- Provide effective marketing support to B2B, HLM, B2I, FOFO and other business channels through campaigns, proposals, content and activation tools.

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- Analytics, Leadership and Execution**

- Establish dashboards for revenue, acquisition, conversion, retention, centre performance and marketing ROI.

- Lead annual planning, budget allocation, agency management and disciplined performance reviews.

- Build and develop a high-performing marketing team, including the Senior Manager - Marketing and relevant functional resources.

- Work closely with Sales, Operations, Medical, Technology, Customer Experience and Finance to deliver integrated growth priorities. Success Metrics**:

- Commercial and Customer**:

- B2C and D2C revenue achievement

- Patient footfall and home-collection growth

- Customer acquisition cost and marketing ROI

- Lead/enquiry conversion and digital funnel performance

- Retention, repeat rate and customer lifetime value

Brand and Organization :

- Brand visibility, trust and consistency

- Centre and territory marketing performance

- Campaign quality, speed and on-time execution

- Team performance and capability development

- Quality of cross-functional execution and reporting - Role Requirements :

- 10-15 years of progressive experience in marketing, growth, digital business or consumer revenue roles, with meaningful team leadership experience.

- Proven ownership of revenue, customer acquisition, digital growth, CRM, retention and marketing ROI.

- Experience in healthcare, diagnostics, retail, consumer services, wellness, insurance or another distributed service business is preferred.

- Strong analytical and commercial orientation, with the ability to convert data into clear priorities and action.

- Hands-on leader who can operate effectively in a fast-growing, mid-sized organisation and move confidently between strategy and execution.

- MBA or postgraduate qualification in Marketing or Business Management preferred.

📌 Head - Marketing & Growth (Jaipur)
🏢 Dr. B. Lal Clinical Laboratory
📍 Jaipur