Key Responsibilities

- Plan, create, and manage Facebook & Instagram ad campaigns
- Develop campaign strategies aligned with client and business goals
- Perform audience research, targeting, and retargeting
- Create and test ad creatives (copies, visuals, CTAs) in coordination with the design/content team
- Monitor daily ad performance and optimize for better ROI
- Manage ad budgets efficiently and ensure cost-effective campaigns
- Analyze performance metrics such as CTR, CPC, CPA, ROAS, conversions, etc.
- Prepare and share regular performance reports and insights
- Stay updated with Meta advertising policies, trends, and algorithm changes

Required Skills & Qualifications

- Proven experience in running Meta (Facebook & Instagram) ad campaigns
- Strong knowledge of Meta Ads Manager and Business Manager
- Understanding of funnel-based marketing and lead generation




- Ability to analyze data and make performance-based decisions
- Experience with A/B testing and campaign scaling
- Basic understanding of creatives and copy performance
- Good communication and coordination skills

Preferred Skills (Good to Have)

- Experience in e-commerce, lead generation, or agency background
- Knowledge of Google Ads is a plus
- Familiarity with analytics tools like Google Analytics
- Experience managing multiple client accounts

What We Offer

- Growth-oriented work workplace
- Opportunity to work with multiple brands and industries
- Performance-based incentives
- Learning and upskilling opportunities

Job Types : Full-time, Permanent

Pay: Up to ₹30,000.00 per month

Work Location: In person

📌 Meta Ad Expert (Bhopal)
🏢 Akalp Techno Media Solutions
📍 Bhopal