About UnSugar

UnSugar is pioneering the next wave of sugar reduction through sweet proteins. It is a new way to deliver sweetness without giving up taste, clean label or cost. Food and beverage brands use UnSugar to take 60-80% of the sugar out of a product and keep the taste.

We are an ambitious, innovation-led startup building a new category in the global food and beverage industry. We make UnSugar in our own manufacturing plant near Bhopal. Our immediate focus is the US market, followed by India.

The opportunity

We are looking for a bright, driven and entrepreneurial person to join us in building UnSugar's business from the ground up.Based in Bhopal, you will work closely with the leadership and sales teams to build our B2B sales pipeline, mainly in the US. You will find potential customers, start conversations, follow up on every lead, nurture prospects and make sure qualified opportunities move to the sales team.

You will also drive marketing execution, including industry exhibitions, sales materials, and customer specific prototypes and samples. We use AI for a large part of our research, outreach and sales process. You will use these tools every day and help us find new ways to get better results with less effort

This is not a conventional sales or marketing role. We are looking for someone with intellectual horsepower, ambition, initiative and the drive to make things happen. Someone who takes ownership instead of waiting for instructions.

Key responsibilities

1. Business Development and Pipeline Development

- Identify and research potential customers in the US food and beverage industry, followed by India.
- Build prospect databases and identify key decision-makers across R&D;, product development, procurement and business leadership.
- Start personalized outreach through email, LinkedIn, calls and other B2B channels, and reach new prospects every week.
- Research customer product portfolios to find applications and sugar reduction opportunities for UnSugar.
- Generate interest, understand initial requirements and nurture prospects through timely follow-ups.
- Follow up on every lead, new and existing, so that no lead goes cold. Every lead has a clear nextstep and a date.
- Qualify interested prospects and hand them over to the sales team on time, with full context.
- Track opportunity progress, customer meetings and product trials, and keep the CRM up to date.

2. Marketing and Market Development

- Take part in international and domestic exhibitions, trade shows and conferences.




- Support B2B marketing campaigns, lead generation and customer engagement programs.
- Develop sales and marketing materials, including presentations, brochures and product information sheets.
- Coordinate with R&D; and application teams to develop customer-specific prototypes, demonstrations and samples.
- Research competitors, industry developments and new market opportunities.
- Own the marketing initiatives assigned to you, from planning through execution.

3. AI and Technology in Sales

- Use AI tools such as Claude every day for account research, prospect lists, outreach drafts, call preparation and meeting summaries.
- Use CRM and B2B prospecting tools to run outreach and follow-ups at scale.
- Find steps in the sales and marketing process that are slow or manual, and improve them with automation or AI.
- Test new tools and workflows, measure what works and share it with the team.

4. Leadership Projects and General Business Support

- Work closely with leadership, sales, R&D; and marketing teams on business priorities and special projects.
- Work hands-on with senior leaders on key accounts and live sales projects: prepare account briefs and proposals, join meetings and own the follow-up actions.
- Share a short weekly update on outreach, follow-ups, meetings, qualified leads and what is stuck.

Your first 90 days

- First 30 days: learn UnSugar, our customers, our sales process and our AI tools. Take over followups on existing leads.
- By 60 days: run your own weekly outreach, book meetings and hand over your first qualified opportunities to the sales team.
- By 90 days: own a steady pipeline of prospects, keep every lead followed up, and lead at least one marketing or process improvement.

Who should apply

Education and experience

- B.E./B.Tech followed by an MBA, preferably in Marketing or Business Management.
- About 1-3 years of experience in business development, B2B sales, marketing or a related role.
- Preference for candidates from premier engineering and reputed management institutions, with consistently strong academic performance.
- Experience in food ingredients, FMCG or B2B businesses is an advantage, but not essential.





Skills and attributes

- Excellent written and spoken English, with confidence in communicating with international customers.
- Solid analytical, research, communication and organizational skills.
- Proficiency in PowerPoint, Excel and LinkedIn. Familiarity with CRM and B2B prospecting tools is desirable.
- Comfortable using AI tools and quick to learn new software.
- Comfortable working with US-based teams and with occasional US time zone requirements.
- Willing to travel for exhibitions and customer meetings.

Above all, we value

- Intellectual Curiosity: a quick learner who thinks independently and analyzes problems.
- Drive and Ambition: high aspirations and a desire to achieve something significant.
- Ownership and Initiative: takes responsibility, spots opportunities and gets things moving.
- Bias for Action: comfortable with ambiguity and figuring things out.
- Execution Excellence: organized, persistent and committed to delivering results.

Preference will be given to candidates based in Bhopal or with a strong connection to the city.

The position is based in Bhopal.

Why join UnSugar

- Be part of a startup creating an entirely new category in the global food and beverage industry.
- Help build an international business, with an immediate focus on the US market.
- Work closely with the leadership team and take ownership of meaningful initiatives.
- Use the latest AI sales and marketing tools every day.
- Gain exposure to many sides of building a business and grow alongside an ambitious team.

How to apply

Our process has four steps: an intro call, a short practical exercise, a working session with the team, and a final conversation with the leadership.

The exercise: pick any US food or beverage brand, use any AI tool to research it, and send us the first outreach email you would write to their R&D; or product head. Add a short note on where UnSugar could fit in their products and how you used AI to get there.

Email your resume to [email protected].

Subject line: Business Development Executive | Your Name

In the email, write up to 150 words about something you made happen on your own initiative. We read every application. Shortlisted candidates hear from us within two weeks. If you are bright, ambitious, restless to achieve and excited by the idea of building something extraordinary, we would love to hear from you.

This is an opportunity to build more than a career. It is an opportunity to help build a business.

📌 Business Development Executive (Bhopal)
🏢 UnSugar Sweet Protein
📍 Bhopal