What This Role Is

Right now, the central design function needs someone who can own that standard. Not as a production resource, but as the primary creative force behind Manifest's visual output: someone with the craft, the brand judgment, and the creative confidence to produce publication-ready work independently, raise the quality of everything the team outputs, and act as the brand guardian for the marketing function across all four businesses.

As Senior Graphic Designer, you'll be a hands-on individual contributor with real ownership of the visual expression of Manifest's brands across every major marketing touchpoint. You'll work closely with marketing, content, and product teams, translate briefs into finished creative independently, and set the creative bar the rest of the team works toward.

What You Own

Visual output across all marketing touchpoints

- Lead the design and production of high-quality creative work across digital marketing campaigns, event experiences, interactive activations, and corporate collateral, from concept through to final production
- Produce short-form motion graphics and video assets to support campaign storytelling across digital platforms, working natively in After Effects and Premiere Pro

Brand guardianship across the Manifest group

- Own the visual expression of Manifest's brands across all internal and external-facing design work, maintaining the brand systems that keep each brand distinct and consistent simultaneously
- Act as the brand guardian for the marketing function: the person who catches inconsistencies before they go out, who pushes back when a brief would take a brand in the wrong direction, and who builds the templates and standards that make quality scalable




- Build and maintain Canva Pro templates that allow non-designers on the team to produce on-brand work without needing a designer for every asset

Creative development and cross-functional collaboration

- Translate campaign briefs into creative concepts independently, with the confidence to make the right call without needing extensive direction
- Collaborate with marketing, content, and product teams to ensure creative quality and cohesion across all touchpoints, including how brand translates into product UI
- Incorporate and synthesise feedback from multiple stakeholders into polished final deliverables, maintaining creative integrity and timeline discipline simultaneously
- Mentor and provide creative direction to junior designers or agency partners where required, setting the standard and helping others reach it

What Success Looks Like

The markers below reflect where the design function is today. We'll calibrate the specifics once you're in the seat. These are directional, not fixed.

You'll start by building a clear picture of the current visual output across all four brands, what's robust, where the inconsistencies are, which brand systems need tightening, and where the highest-impact improvements are. You'll have a view on where to raise the standard first.

From there, the quality and consistency of Manifest's visual output will be visibly better. Campaigns will look like they were designed with intention for the platform and audience they're reaching.



The brand systems will be cleaner and easier for the team to work within. The templates and standards you build will make the whole team faster without reducing quality.

The specifics will be calibrated once you're in the role. The direction won't change.

What You Bring

You have 6+ years of experience as a Graphic Designer, with a portfolio that demonstrates exceptional visual craft, creative thinking, and end-to-end ownership of creative work across multiple brands, formats, and channels.

You're highly proficient in Figma and Adobe Creative Suite—including Photoshop, Illustrator, After Effects, and Premiere Pro. You're comfortable using AI tools such as ChatGPT, Claude, Gemini, and Magnific AI to enhance ideation, creative execution, and design quality. You have a solid understanding of basic Large Language Models (LLMs), structured prompting, AI-assisted design, and hands-on experience with the Claude Design System to create scalable, consistent, and high-quality product experiences.

You have a strong eye for typography, layout, colour, composition, visual hierarchy, and brand systems, with the ability to maintain consistency while pushing creative boundaries where appropriate.

You can take rough briefs, prompts, or business problems and independently turn them into compelling, on-brand creative. You confidently explain your design decisions in business terms and require mínimal direction.

You're hands-on with AI-powered visual storytelling and can create engaging AI-assisted storytelling videos, product explainers, motion graphics, and short-form marketing content. You're an expert in product motion design, using animation to simplify complex ideas and create polished, high-impact user experiences.

You

📌 Senior Graphic Designer (Delhi)
🏢 Cialfo
📍 Delhi