Role Overview

To support and drive sales growth in the assigned territory by managing distributor relationships, expanding retailer reach, and ensuring effective execution in the market. The ASE will work closely with the ASM to achieve sales targets and strengthen the company’s presence in General Trade.

Key Responsibilities1. Sales Execution

- Achieve assigned monthly and quarterly sales targets.
- Support primary sales through distributors and ensure secondary sales at the retailer level.
- Track daily sales and report performance to the reporting manager.
- Ensure availability of key SKUs across outlets.

2. Distribution & Market Coverage

- Expand retailer network in assigned territory.
- Increase numeric distribution and ensure product visibility.
- Identify new market opportunities and support distributor onboarding.
- Cover assigned routes and maintain beat plans effectively.

3. Retail Execution

- Ensure proper display, branding, and visibility at retail outlets.
- Implement trade schemes and promotional activities.
- Support new product launches in the market.
- Gather competitor insights on pricing, schemes, and activities.





4. Distributor Coordination

- Work closely with distributor salesmen for order generation.
- Conduct regular market visits and joint calls.
- Ensure timely order collection and stock availability.
- Support collection follow-ups and maintain discipline in the market.

5. Reporting

- Maintain daily sales reports and market feedback.
- Track stock levels, secondary sales, and competitor activities.
- Ensure timely updates in reporting systems and tools.

Qualifications

- Bachelor’s Degree in any field

Skills & Experience

- 1-3 years of experience in General Trade Sales
- Exposure to Bags/Luggage industry preferred
- Good communication and negotiation skills
- Solid field orientation and willingness to travel
- Basic Excel and reporting knowledge
- Target-driven and proactive approach

Job Types : Full-time, Permanent

Pay: ₹20,000.00 - ₹35,000.00 per month

Benefits :

- Paid sick time
- Paid time off
- Provident Fund

Work Location: In person

📌 Area Sales Executive (Lucknow)
🏢 High Spirit Commercial Ventures Private
📍 Lucknow