14 Nov
|
Jobgether
|
India
Our partner is looking for an Email Marketing Manager based in India. As an Email Marketing Manager, you will take ownership of email and SMS marketing strategies for a portfolio of 6–7 international e-commerce brands. Working within a specialized, fast-paced agency environment, you will oversee the entire campaign lifecycle, from strategic planning and execution to performance analysis and optimization. You will also act as a trusted marketing partner to clients, providing performance insights and strategic recommendations. This is an excellent opportunity for an experienced email marketing skilled who enjoys combining data-driven strategy, hands-on execution, and client relationship management. Accountabilities - Develop and execute comprehensive email and SMS marketing strategies for 6–7 e-commerce brands using Klaviyo and related platforms. - Manage the full campaign lifecycle, including strategic planning, setup, scheduling, quality assurance, launch, and post-campaign analysis. - Serve as the primary point of contact for assigned clients, participating in meetings, delivering weekly performance reports, and handling communications through Slack and email. - Monitor and optimize campaign performance, focusing on open rates, click-through rates, engagement, and revenue contribution. - Conduct A/B testing, develop audience segmentation strategies, and build automated customer journeys to improve conversions and retention. - Ensure all campaigns meet quality, deliverability, and regulatory requirements,
including GDPR and CAN-SPAM compliance. - Organize workflows, priorities, and project timelines using ClickUp and Slack to maintain smooth campaign delivery. - Identify performance gaps and growth opportunities, translating data and insights into actionable recommendations for clients. - Take increasing ownership of the assigned portfolio, progressing toward independently managing all 6–7 accounts and leading client discussions within the first 90 days. Requirements: - At least 3. 5 years of hands-on experience in e-commerce email and SMS marketing, with strong practical expertise in Klaviyo. Proven experience managing multiple brand accounts simultaneously while maintaining high standards of execution and attention to detail. - Strong understanding of email and SMS automation, audience segmentation, customer journey mapping, and retention marketing strategies. - Experience monitoring campaign performance, conducting A/B tests, interpreting marketing data, and implementing optimization strategies. - Familiarity with Figma for reviewing creative assets and project management and communication tools such as ClickUp and Slack. - Excellent written and spoken English, with the ability to communicate confidently and professionally with international clients. - Strong analytical and problem-solving skills, with a data-driven approach to identifying opportunities and improving results. - Previous in-house email marketing experience within the fashion or apparel industry is a strong advantage. -
📌 Marketing Manager - (in English) (India)
🏢 Jobgether
📍 India