Sales Development Representative (SDR), UK Outbound Company: MAF Group (measureandfix.Hyderabad (hybrid) or remote (India)
Full time
Compensation

Base salary: 4.8–6 LPA, based on experience
Demo bonus: Consulting bonus: 2,500 per qualified consulting conversation held
MAF Group is a UK-headquartered data, analytics and AI consultancy with its engineering team in Hyderabad. We are a Google Cloud Select Partner and have delivered for FTSE-100 consumer goods, UK retail and regulated-sector clients.
We recently launched Measure & Fix, an AI analytics platform that connects to a company's Digital data sources (GA4, Adobe,Salesforce, DSP's, SSP's, Content square,qualtrics and other 30 data sources) finds why conversions are dropping, and proposes and runs the fix. Full end to end experimentation platform with Zero code.

Our outreach is personalised and permission-first.

Target: UK e-commerce and consumer businesses, £5–100m turnover, running GA4, Meta, Content square, Qualtrics, Other marketing platform tools and not using Optimizely, VWO or Adobe Target.
Head of E-commerce, Head of Digital, Head of Growth or CRO lead
Method: a short first email that asks permission to send a 60-second video about their own site, then follow-ups on day 3 and day 10
Track 2: Consulting capacity (30%)
Target: UK digital agencies,



analytics consultancies and in-house data teams under hiring freezes.
Head of Data, Head of Delivery, Resourcing Lead or CTO.
Goal: a 20-minute call with our founder about experienced analytics and cloud engineers on day rates, or small fixed-price audits.
Qualified conversation: a named decision-maker with a current or next-quarter need attends the call

Month 2: 500 personalised touches, 5 demos held, 1 consulting conversation held.
7–8 qualified demos and 1–2 consulting conversations held per month
1–3 years booking outbound meetings for a B2B software or services company selling into the UK or US
Writing that makes a stranger reply: natural, specific, under 80 words
Hands-on use of a data tool (Sales Navigator, Apollo, Lusha) and a sequencing tool (Apollo, Instantly, lemlist or similar)
Cold-calling UK or US numbers.
Exposure to analytics, e-commerce or marketing technology.
Experience setting up outbound from scratch at a small company.

Which sequencing tool and which data tool have you used hands-on Name them.
Have you cold-called UK or US numbers Roughly how many a week
In the body of the email, write a first-touch email (under 80 words, no links) to the Head of E-commerce at [company name] about Measure & Fix. SDR — UK outbound

📌 Sales Development Representative - Hybrid/Remote (India)
🏢 MAF Group
📍 India