14 Nov
|
XpertDox
|
Noida
Content Marketing Manager Location: Employment Type: Full time
Compensation: 15,00,000 to 22,00,000 base salary, based on experience, plus performance bonus
Reports To: Vice President of Marketing
Our platform, XpertCoding, autonomously codes outpatient medical claims directly from clinical documentation using neural networks, machine learning, and natural language processing. We serve outpatient healthcare organizations in almost all 50 states, with deep expertise in Federally Qualified Health Centers (FQHCs), women's health and OB/GYN practices, and behavioral health providers.
The Content Marketing Manager is a hands-on writer who owns the production engine behind XpertDox's inbound marketing. This role writes and ships blogs, whitepapers, e-books, LinkedIn content, and community answers on Quora and Reddit, and converts every client interview, podcast, and testimonial recorded by the US marketing team into published written assets.
Success requires writing credibly about US medical coding, denials, payors, and revenue cycle operations for an audience of practice administrators, billing leaders, and healthcare executives.
The position reports to the Vice President of Marketing and works daily with the US marketing team, the design vendor, and company leadership.
Content Production
Write and publish 3 to 4 website blogs per month on medical coding, revenue cycle, denials, compliance, and healthcare AI topics.
Write and schedule 8 to 12 LinkedIn posts per month, plus the ongoing Quora and Reddit answer cadence.
Long-Form Assets
Produce one long-form asset per quarter: a whitepaper or e-book, from outline through final draft.
Convert every recording delivered by the US marketing team (podcast episodes, client interviews, video testimonials) into a written case study, blog post, and social series within two weeks of receipt.
Draft LinkedIn articles and offsite thought leadership pieces for company leadership, including opinion pieces tied to industry news.
Maintain the monthly content calendar and report shipped content against plan.
Coordinate with the design vendor for visuals accompanying written content.
Challenge existing content strategy with evidence and propose alternatives.
Author a 90-day plan within the first two weeks of employment and present progress in a quarterly review with the VP of Marketing.
The strongest candidates will combine high-volume content production with real fluency in US healthcare and revenue cycle. Five or more years of content writing experience, with at least two years writing about US healthcare, medical billing, medical coding, or revenue cycle management for a US audience.
A portfolio of published work demonstrating fluency in US revenue cycle terminology: denials, payors, E/M coding, claims, prior authorization, and related concepts.
Demonstrated ability to personally produce high volumes of content on a fixed calendar, not solely manage writers or agencies.
Experience writing long-form assets such as whitepapers, e-books, and guides, end to end.
Excellent written English suitable for publication without heavy editing.
Working knowledge of SEO fundamentals as they apply to content: keyword intent, structure, and internal linking.
Experience at an RCM company, medical billing company, health IT company, or content agency serving US healthcare clients.
Experience repurposing audio and video recordings into written assets.
Experience with GA4 or similar analytics to understand how content performs.
Bachelor's degree or equivalent experience.
Compensation and Benefits
Base salary of 15,00,000 to 22,00,000 per year, commensurate with experience, plus performance bonus.
Health insurance, provident fund, and leave per XIPL policy.
XpertDox's inbound marketing has generated the company's entire client base, so your writing is the engine, not a support function.
Growth: join the founding team of a marketing organization being built out after the company's Series A.
📌 Content Marketing Manager Needed - Full Time (Noida)
🏢 XpertDox
📍 Noida