Job Description :Responsibilities :- Design, build, and maintain the data layer across UAs web properties, ensuring it is consistent, well-structured, and analytics-ready.- Implement and manage tags in Tealium iQ (tag management system), including load rules, extensions, and mappings.- Deploy and QA third-party marketing pixelsFacebook/Meta, Twitter/X, Snapchat, AWIN (affiliate), Bluecore, and similarthrough Tealium rather than hard-coded.- Implement analytics tagging (event tracking, custom dimensions/metrics) feeding the broader analytics stack.- Troubleshoot tag firing, data layer population, and tracking discrepancies across SPA contexts.- Collaborate with engineering and analytics stakeholders to ensure tracking requirements are captured and correctly instrumented.Required Skills :
- Robust JavaScript (primary technical skill; this is fundamentally a JS-heavy role)- Hands-on Tealium iQ experience and data layer architecture/building.- Familiarity with single-page application (SPA) behavior and the tracking challenges SPAs introduce (virtual page views, route-change events, async rendering).- Working familiarity with Next.js and RequireJS module patternsenough to instrument and debug tracking within those frameworks.- Experience deploying and validating third-party marketing/conversion pixels.- Experience with consent/privacy management within Tealium, server-side tagging, and analytics platforms (Adobe Analytics / GA) on the consumption side of the data layer. (ref:hirist.tech)