Full Time
Experience: 10-15yrs
Role: Marketing Lead
Ablypro is looking for a Marketing Lead who can build structure, define processes, and drive consistent, high-quality marketing output. This role will own marketing planning and execution across brand, content, social media, campaigns, and employer branding, while managing the team's deliveries end-to-end. You should have a strong grasp of brand positioning and messaging, and the ability to convert business priorities into clear plans, briefs, timelines, and measurable results.Marketing Strategy and Planning
Translate business goals into quarterly and monthly marketing plans.
Define marketing priorities, content pillars, and channel strategy.
Create and maintain marketing SOPs: briefs, approvals, publishing, repurposing, and reporting.
Build a predictable delivery engine with explicit timelines, ownership, and quality checks.
Ensure on-time output across formats: posts, videos, carousels, event assets, internal initiatives, etc.
Brand and Positioning
Own brand messaging and ensure consistency across all communication.
Improve clarity of positioning and ensure campaigns and content align with it.
Social Media and Content Leadership




Lead social strategy (LinkedIn primary) and content calendar execution.
Guide content ideation, storytelling, and distribution to improve reach and engagement.
Employer Branding (with HR)
Partner with HR to create employer branding content and support hiring campaigns.
Showcase culture, people, learning, and workplace initiatives through content.
Track and report core metrics (reach, engagement, follower growth, content performance).
Lead and coordinate writers, designers, video editors, interns/trainees, and agencies (as applicable).
Set expectations, review output, coach the team, and improve ownership and performance.
8+ years of experience in marketing (B2B services/tech/IT services preferred).

- Strong experience in performance marketing, social strategy, and brand messaging.
- Brand positioning and messaging

Content strategy, editorial judgment, and storytelling
Project management and process building
Performance tracking and reporting mindset
Job Category Marketing
Phone*
A valid phone number is required.

📌 Marketing Planning Lead (India)
🏢 AblyPro
📍 India