Position title

Business Development Manager (BDM)

Description

About VBlue & The Opportunity

VBlue manufactures and supplies eco-friendly Diesel Exhaust Fluid (DEF / AdBlue), built around sustainable, pre-filled packaging that improves vehicle SCR performance and reduces plastic waste. This is a ground-floor opportunity to join a fast-growing, feet-on-street launch team with clear KRAs, monthly incentives, and a defined growth roadmap.

The Territory Sales Manager will own Bangalore's key B2B accounts and distributor growth for VBlue's DEF range, while coaching a team of on-ground Business Development Managers (BDMs).

Key Responsibilities

Manage, coach and drive daily productivity of assigned Business Development Managers (BDMs) across Coimbatore

Own key B2B account acquisition – fleet owners, transporters, logistics parks, industrial SCR users and highway truck hubs

Lead distributor identification, qualification, onboarding and credit-terms alignment across Bangalore's Tier 1, 2 and 3 markets

Run weekly territory reviews covering market intelligence, competitor price tracking and pipeline health

Conduct monthly distributor business reviews focused on secondary sales, not just billing





Coordinate with the team to ensure CRM is kept current and leads from retail/petrol-pump touchpoints are converted

Support on-site product demonstrations of VBlue's anti-crystallization DEF formula for fleet and industrial clients

Who You Will Sell To / Work With

B2B: Fleet owners, transporters, logistics companies, industrial SCR/genset users, bus operators, OEM/dealer workshops

B2C: BS6 diesel car/SUV owners, retail walk-in customers via petrol pumps, genset owners

Channel: Bangalore-based distributors/stockists, petrol pump & auto-parts store networks, mechanic cooperatives

Requirements

- 5-8 years in B2B/channel field sales, preferably in automotive lubricants, industrial chemicals, auto-ancillary or FMCG
- Demonstrated experience managing a field sales team (BDM/TSE) and building distributor networks
- Solid negotiation, key-account management and local market knowledge of Bangalore City & outskirts
- Comfortable with CRM/reporting tools and KRA/KPI-driven performance tracking
- Graduate in any discipline; MBA in Sales/Marketing is a plus

Compensation & Benefits

Fixed Monthly Salary

Performance Incentive

Allowances

Pay: 22,000.00 - 25,000.00 per month

Benefits

Flexible schedule

Paid sick time

Work Location: In person

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