About Smidnya Technologies

Smidnya Technologies Pvt. Ltd. is an industrial automation company supplying industrial control, electrical and automation products to OEMs, machine manufacturers, panel builders, system integrators and manufacturing industries.

We are expanding our AI-assisted B2B sales operations and seeking a results-oriented Sales & Deal Closure Executive.

Role Objective

Convert qualified industrial product enquiries generated by Field Sales Executives, AI-assisted CRM processes and direct customer channels into profitable purchase orders.

The role involves technical-commercial quotations, supplier coordination, customer negotiations, follow-ups and customer-site visits whenever required for deal closure.

Key Responsibilities

Enquiry Management

- Receive qualified product enquiries, RFQs and BOMs from Field Sales Executives.

- Handle direct enquiries received through Zoho CRM, email, Whats App and website.

- Verify technical specifications, manufacturer part numbers, quantities and purchasing requirements.

- Coordinate with customers and field sales colleagues for missing information.

Quotations & Supplier Coordination

- Obtain competitive purchasing prices from manufacturers and suppliers.

- Verify product availability, technical compatibility and delivery schedules.

- Prepare and submit accurate technical-commercial quotations.

- Maintain approved profit margins and commercial conditions.

Sales Negotiation & Closure

- Follow up systematically on pending quotations.

- Conduct negotiations with purchase managers and industrial decision-makers.

- Visit customer factories and offices whenever required to secure orders.

- Resolve commercial objections and coordinate technical clarifications.

- Convert quotations into confirmed purchase orders.

- Maintain ownership of assigned opportunities until closure.

Customer Relationship Management

- Collaborate with Field Sales Executives to develop long-term customer relationships.

- Identify repeat orders, cross-selling and additional product requirements.

- Maintain regular communication with customers throughout the sales cycle.

Order Coordination

- Verify customer purchase orders against approved quotations.

- Coordinate with purchasing, accounts and dispatch teams.

- Track commercial commitments and resolve order-related issues.

Zoho CRM & Reporting

- Maintain accurate deals, quotations, follow-ups and customer interactions in Zoho CRM.

- Monitor quotation status, expected closure dates and lost-deal reasons.





- Submit sales performance reports to management.

Products Covered

PLCs, HMIs, VFDs, servo and stepper drives, industrial sensors, relays, electrical control components, panel accessories, machine vision products and related industrial automation components.

Key Performance Indicators

- Confirmed purchase-order value.

- Gross profit generated.

- Quotation-to-order conversion rate.

- Quotation turnaround time.

- Customer follow-up compliance.

- Repeat-order conversion.

The position is accountable for converting qualified enquiries into profitable sales, not merely preparing quotations.

RequirementsEducational Qualifications

- Diploma or bachelor's degree in Electrical, Electronics, Instrumentation, Mechanics or a related engineering discipline.

- Candidates with other relevant qualifications and strong industrial product sales experience may also be considered.

Professional Experience

- Preferably 3–5 years of experience in B2B industrial product sales.

- Experience in industrial automation product trading, distribution, OEM sales or technical-commercial sales.

- Demonstrated ability to handle RFQs, prepare quotations, negotiate and close customer orders.

Technical Knowledge

- Working knowledge of PLCs, HMIs, VFDs, sensors and industrial control products.

- Ability to understand manufacturer part numbers, technical specifications and BOMs.

- Experience obtaining product pricing and availability from manufacturers and suppliers.

- Understanding of technical alternatives and compatibility, subject to engineering approval.

Commercial & Sales Skills

- Strong quotation preparation and customer negotiation skills.

- Understanding of gross margins, pricing, discounts, payment terms and delivery conditions.

- Ability to handle customer objections and close orders independently within company approval limits.

- Experience developing repeat industrial purchasing relationships.

- Ability to manage multiple customer enquiries and follow-ups simultaneously.

Software & Communication Skills

- Experience with Zoho CRM or similar CRM software.

- Proficiency in MS Excel, email and digital business communication.





- Good communication skills in English, Hindi and Marathi.

- Ability to communicate professionally with purchase managers, engineers and decision-makers.

Travel Requirements

- Willingness to visit customer factories and offices across assigned industrial territories.

- Valid driving licence preferred for local customer visits.

Preferred Candidate Profile

- Results-oriented and commercially disciplined.

- Strong technical-commercial problem-solving ability.

- Capable of managing customer enquiries from quotation to purchase order.

- Comfortable working with AI-assisted lead generation and CRM automation.

- Accountable for sales conversion, customer satisfaction and profitability.

Selection Process

Shortlisted candidates may be assessed through a practical industrial product RFQ exercise covering product identification, supplier sourcing, quotation preparation, margin calculation, customer negotiation and order closure.

BenefitsWhy Join Smidnya Technologies?

Industrial Automation Industry Exposure

- Opportunity to work with a growing industrial automation company.

- Exposure to diverse industrial products, technologies, manufacturers and OEM customers.

Professional Growth

- Chance to strengthen technical-commercial selling and negotiation skills.

- Direct interaction with company leadership and industrial decision-makers.

- Career development opportunities based on individual performance and business growth.

Technology-Enabled Sales Environment

- Work with Zoho CRM, AI-assisted lead generation and automated sales workflows.

- Structured enquiry management and sales pipeline tracking.

- Access to digital tools supporting customer follow-ups and sales execution.

Customer & Market Exposure

- Opportunities to build relationships with OEMs, system integrators, machine manufacturers and industrial customers.

- Experience managing industrial product enquiries from quotation through confirmed purchase order.

Compensation & Benefits

- Compensation based on qualifications, relevant experience and demonstrated capabilities.

- Performance expectations linked to sales conversion and commercial profitability.

- Applicable employment benefits will be communicated during the recruitment process and confirmed in the offer letter.

Career Opportunity

An opportunity for a commercially driven professional to contribute directly to industrial product sales growth and develop long-term expertise in technical B2B selling.

📌 Sales & Deal Closure Executive – Industrial Products (India)
🏢 Smidnya Technologies
📍 India