We are looking for a creative and strategic thinker who understands how brands communicate, connect with audiences and drive business growth. We need someone who can understand a brand, identify its marketing challenges, develop campaign ideas and translate those ideas into compelling communication that drives audience action and business results.

Responsibilities:
• Campaign Strategy: Conceptualise and develop campaigns for different brands, products and services.
• Copywriting: Write compelling copies for advertisements, campaigns, landing pages, Scripts, websites, brochures, emailers and other brand communication.
• Creative Thinking: Develop campaign concepts, communication angles, hooks and messaging that make brands stand out.
• Integrated Advertising: Plan communication across digital and traditional advertising channels, including online and offline campaigns.
• Consumer Understanding: Understand target audiences, their behaviour, motivations and purchase decisions.
• Business Understanding: Connect marketing campaigns with business objectives such as leads, conversions, sales, customer acquisition and brand awareness.
• Campaign Execution: Take ownership of campaigns from conceptualisation and copy development to execution. Work with designers, video editors, social media teams and other stakeholders to bring campaign ideas to life.
• Performance Analysis: Evaluate campaign outcomes and identify what worked,



what didn't and how future campaigns can improve. What we're looking for: We care more about how you think and what you can create.
• Hands-on experience in a marketing agency.
• Experience in developing and executing marketing or advertising campaigns.
• Strong copywriting for advertisements, scripts, online & offline content.
• Understanding of consumer behaviour, brand positioning and marketing fundamentals.
• Experience working with different industries, brands or products.
• A portfolio demonstrating campaign thinking, concepts, execution and outcomes.
• Understanding of advertising psychology, persuasive communication and what motivates consumers to take action.
• Ability to understand campaign performance through relevant metrics such as leads, conversions, engagement, enquiries or sales. We are not looking for someone whose primary experience is limited to writing captions, creating social media calendars or coordinating content posts. We want someone who can independently think through a brand's communication challenge and propose a campaign that has a clear purpose and measurable objective. Apply if you are: If you have a problem-solving mindset, a robust creative eye, and are always chasing better work, we’d love to meet you. Portfolio > Resume | Thinking > Tools | Curiosity > Credentials Send us your Portfolio

📌 Campaign Strategist (Mumbai)
🏢 MMGA Agency
📍 Mumbai