To manage the entire Brand Merchandise for Category and ensure the growth of the brand in all channels with the required PC: MRP and profitability.
Job Context & Major Challenges
Key Challenges:
1. Ensure Category Growth and Maintaining PC:MRP/Category Margins of the category within the budget.
2. Stay always ahead than Competition Brands in terms of Product Innovation/Fashionability.
KRA2Partner visits• Vendor, Market and Factory visitsKRA3Quality Improvement• Actions to be taken on PPMH scores for the category
• Analysis of cause of defects and quality issuesKRA4Product Lifecycle Management• Product grids
• TS Analysis
• Sell Through charts
• Market BenchmarkingKRA5Category performance• Season range primary performance
- category volume growth
-category performance in wholesale trade
• Season range secondary performance
• Core line secondary performanceKRA6Product Re-engineering• Pure Product cost improvement of L2L through product re-engineering measures, clearly demonstrating the impact
• Infusing freshness into the line through product innovationKRA7Tradeshow Management• Creation of season merchandise range and capsule collections for various channels as per requirements identified. From Design to Order release complete stake holder management.
📌 Asst.Mgr -Product, Van Heusen (India)
🏢 Aditya Birla Group
📍 India
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