Duties And Responsibilities
• Digital Marketing Strategy & Planning
• Develop and implement comprehensive digital marketing strategies for Penta Orthodontics, Steriltex, and DeorKart.
• Prepare monthly and quarterly digital marketing plans and campaign calendars.
• Identify target audiences, market opportunities, and suitable marketing channels.
• Develop strategies to improve brand awareness, website traffic, customer engagement, lead generation, and online sales.
• Monitor marketing performance and continuously improve campaign strategies.
• Search Engine Optimisation (SEO)
• Plan and execute SEO strategies to improve organic search visibility.
• Conduct keyword research and competitor analysis.
• Perform on-page and off-page SEO activities.
• Optimise website content, product descriptions, page titles, meta descriptions, URLs, headings, and image ALT text.
• Work on technical SEO improvements, website structure, internal linking, and indexing.
• Monitor website performance using Google Search Console and other SEO tools.
• Identify opportunities to improve organic traffic and keyword rankings.
• Social Media Marketing & Management
• Develop and manage social media strategies.
• Manage company profiles on Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms.
• Prepare monthly content calendars and plan regular posts, reels, stories, and promotional campaigns.
• Coordinate with the graphic designer for social media creatives, product promotions, and brand campaigns.
• Monitor audience engagement, comments, messages, and enquiries.
• Develop strategies to increase followers, reach, engagement, and brand visibility.
• Paid Advertising & Performance Marketing
• Plan, create, manage, and optimise advertising campaigns on Google Ads and Meta Ads (Facebook and Instagram).
• Develop campaigns for brand awareness, website traffic, lead generation, and online sales.
• Conduct audience research, keyword targeting, and competitor analysis.
• Monitor advertising budgets, campaign performance, and conversion rates.
• Analyse Cost Per Click (CPC), Cost Per Lead (CPL), Return on Ad Spend (ROAS), and other relevant performance indicators.
• Conduct A/B testing of advertisements, creatives, audiences, and landing pages.
• Prepare regular advertising performance reports.
• Website & E-commerce Marketing
• Manage and improve the digital marketing performance of the company websites and DeorKart e-commerce platform.
• Develop strategies to increase website traffic, product visibility, customer enquiries, and online purchases.
• Optimise product listings, product descriptions, category pages,



and landing pages.
• Plan and execute promotional campaigns, product launches, and seasonal offers.
• Work on website conversion optimisation and customer journey improvements.
• Monitor website analytics, visitor behaviour, and sales performance.
• Coordinate with the website and design teams for required updates and improvements.
• Content Marketing & Brand Communication
• Develop content strategies for the company's brands and products.
• Plan and coordinate website content, blogs, articles, product descriptions, and promotional content.
• Develop educational and informative content related to dental and orthodontic products.
• Coordinate with content writers and designers to ensure consistent brand communication.
• Ensure all marketing content is accurate, professional, and aligned with the company's brand identity.
• Identify suitable content opportunities to improve organic reach and customer engagement.
• Lead Generation & Business Development Support
• Develop digital campaigns to generate enquiries from dentists, orthodontists, dental laboratories, dealers, and distributors.
• Identify potential customer segments and develop targeted marketing strategies.
• Support dealer acquisition and B2B marketing initiatives.
• Develop strategies for customer acquisition, retention, and repeat purchases.
• Monitor incoming digital enquiries and coordinate with the sales team for follow-up.
• Explore suitable digital channels and platforms to expand the company's customer base in India and international markets.
• Email & WhatsApp Marketing
• Plan and execute email marketing campaigns for customers, dealers, and business prospects.
• Develop promotional email content, newsletters, and product announcements.
• Plan WhatsApp marketing campaigns using approved business communication platforms.
• Segment customer databases and develop targeted promotional campaigns.
• Monitor campaign engagement and response rates.
• Analytics, Reporting & Performance Monitoring
• Set up, monitor, and analyse Google Analytics 4 (GA4), Google Search Console, Meta Business Suite, and advertising dashboards.
• Track website traffic, user behaviour, enquiries, conversions, and sales performance.




• Prepare monthly digital marketing performance reports.
• Evaluate the effectiveness of marketing campaigns against established targets.
• Identify areas for improvement and recommend strategies based on performance data.
• Monitor competitor activities, industry developments, and digital marketing trends.
• General Responsibilities
• Coordinate with the graphic designer, content writer, sales team, and management.
• Ensure all marketing activities follow the company's brand guidelines.
• Manage multiple marketing projects and meet agreed deadlines.
• Stay updated with the latest digital marketing tools, platforms, and industry practices.
• Take initiative in identifying recent opportunities for online growth.
• Perform other marketing-related responsibilities assigned by the management. Required Skills & Qualifications
• Bachelor's degree in Marketing, Business Administration, Digital Marketing, or a related field.
• 2–4 years of experience in digital marketing or a similar role.
• Practical knowledge of SEO, Google Ads, Meta Ads, and social media marketing.
• Experience with Google Analytics 4 and Google Search Console.
• Knowledge of Shopify or other e-commerce platforms is preferred.
• Strong understanding of content marketing, keyword research, and website optimisation.
• Ability to analyse campaign data and prepare performance reports.
• Good communication, planning, and coordination skills.
• Creative thinking combined with analytical and problem-solving abilities.
• Ability to independently manage multiple brands and marketing projects. Preferred Industry Experience Candidates with experience in any of the following industries will be preferred:
• Dental and orthodontic products.
• Healthcare and medical devices.
• Medical and dental consumables.
• E-commerce and online retail.
• B2B and B2C digital marketing. Key Performance Indicators (KPIs) Performance Will Be Evaluated Based On
• Improvement in organic website traffic and search visibility.
• Growth in social media reach, engagement, and audience.
• Quality and quantity of leads generated.
• Website enquiries and e-commerce sales growth.
• Advertising campaign performance and return on investment.
• Successful execution of marketing campaigns within budgets.
• Improvement in website conversion rates. Timely execution of marketing plans and submission of performance reports Join with us and become part of a team dedicated to delivering quality products while providing exceptional customer service. Interested candidates may send their updated CV to [email protected] or (phone hidden)

📌 Digital Marketing (Pallikkara)
🏢 Penta Orthodontics
📍 Pallikkara