Position: Circulation Manager
Location: Kolkata, West Bengal
Experience: 10+ Years
Function: Circulation & Distribution
About the Role
We are looking for an experienced Circulation Manager to lead and manage newspaper circulation and distribution operations in Kolkata. The role requires solid local market knowledge, hands-on experience in managing newspaper distribution networks, and established relationships with hawkers, agents, vendors and local unions.
The incumbent will be responsible for ensuring smooth daily circulation operations, managing distribution centres, monitoring circulation performance and maintaining operational efficiency through regular MIS and reporting.
Key Responsibilities
- Circulation & Distribution Management
- Manage end-to-end newspaper circulation and distribution operations across assigned locations.
- Ensure timely and efficient distribution of newspapers to all designated centres and distribution points.
- Monitor daily circulation volumes, distribution efficiency, returns and market coverage.
- Identify opportunities to improve circulation reach and strengthen the distribution network.
- Hawker, Agent & Union Management
- Develop and maintain strong relationships with newspaper hawkers, vendors, agents and distributors.
- Manage local union relationships and address operational issues, grievances and disputes.
- Ensure smooth coordination with the distribution network to avoid disruptions in daily circulation.
- Support hawker engagement, retention and network expansion initiatives.
- Centre Operations & Field Management
- Conduct early morning visits to distribution centres to monitor daily operations.
- Ensure timely dispatch, loading and distribution of newspapers.
- Supervise centre-level activities and coordinate with field teams.
- Identify operational bottlenecks and take corrective actions.
- MIS & Performance Monitoring
- Prepare and maintain daily circulation reports and operational MIS.
- Track centre-wise circulation, sales, returns, distribution performance and other key operational metrics.
- Prepare reports using MS Excel and share daily updates with management.
- Analyse circulation trends and recommend measures to improve operational performance.
- Team & Stakeholder Management
- Lead and coordinate with circulation executives, field staff and centre-level teams.
- Ensure accountability and discipline across the distribution network.
- Coordinate with internal departments to ensure seamless circulation operations.
Required Qualifications & Experience
- Graduate in any discipline; relevant industry experience will be preferred.
- Minimum 10 years of experience in newspaper circulation, distribution or a closely related publishing/media operation.
- Strong understanding of newspaper distribution networks and local market dynamics.
- Proven experience in managing hawkers, agents, vendors and local unions.
- Good knowledge of the Kolkata market and surrounding distribution network.
- Hands-on experience in preparing daily MIS and working on MS Excel.
- Willingness to work during early morning hours and undertake regular field visits.
Key Competencies
- Circulation & Distribution Management
- Hawker & Vendor Relationship Management
- Union & Stakeholder Management
- Local Market Knowledge
- Field Operations & Centre Management
- MIS Reporting & MS Excel
- Team Management & Problem Solving
- Negotiation and Conflict Resolution
Location: Kolkata
📌 Circulation Manager - Print Media (India)
🏢 ileadHR Career
📍 India
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