About Sam's Grill

Sam's Grill Burgers and Poutine is a Canadian comfort food brand, founded in Guelph, Ontario in 2011, with 10+ locations across Ontario and Saskatchewan. We're the friendly neighbourhood burger place that genuinely enjoys serving its community: beef patties hand-pressed in store every morning, fresh-cut skin-on fries, and poutine piled with Quebec cheese curds.

Our marketing team is growing, and we're looking for a Content Creator who can make our food look as good on a phone screen as it tastes at the counter.

About the role

You'll be the person who turns our monthly content calendar into finished, published content. Our Marketing Manager plans the calendar and writes the briefs; you bring them to life as scroll-stopping graphics and Reels, schedule them across Instagram, Facebook, Google Business Profile, LinkedIn, TikTok, and YouTube Shorts, and report back on what's working.

This is a hands-on production role. If you love the craft of making content, and you're curious about what the numbers say afterwards, you'll fit right in.

What you'll do

- Create graphics: design static posts, carousels, and Stories for our menu items, promotions, limited-time offers, and community moments, following our brand guidelines.
- Produce Reels: edit short-form vertical video from footage we supply and from AI-assisted tools, with strong hooks, on-screen text, pacing, music, and captions.
- Use AI tools well: use generative image and video tools (such as Adobe Firefly, OpenArt, or similar) to build realistic, on-brand visuals that match how our food is actually served.
- Schedule and publish: schedule content across Instagram, Facebook, Google Business Profile, LinkedIn, TikTok, and YouTube Shorts for multiple store locations, on time and in line with the calendar.
- Write captions: write short, warm captions that add something new beyond the on-screen text, plus Story text and hashtags.
- Report on performance:



pull monthly analytics across all platforms (reach, engagement, views, follows, top and bottom performers) and share a clear summary with recommendations for next month.
- Keep things organized: manage your tasks on our Trello board, keep files tidy and named consistently, and turn around revisions quickly.

What we're looking for

- 1–3 years of experience creating social media content for a brand, agency, or as a freelancer.
- A portfolio that shows both graphics and short-form video (Reels, TikTok, or Shorts). Food, restaurant, or retail work is a big plus.
- Confident in Canva and at least one video editor (Adobe Premiere Pro, CapCut, or similar).
- Hands-on experience with generative AI tools for images and/or video, and a good eye for when AI output looks fake.
- Working knowledge of scheduling and analytics tools for Instagram, Facebook, Google Business Profile, LinkedIn, TikTok, and YouTube (e.g. Meta Business Suite, YouTube Studio, TikTok Studio).
- Strong written English, a sharp eye for detail, and the discipline to hit deadlines.
- Ability to work remotely (work from India).

Nice to have

- Experience with food photography or food styling.
- Motion graphics or animated text skills (After Effects or similar).
- Familiarity with Canadian culture and audiences.
- Experience managing content for multi-location businesses.

What we offer

- Fully remote work.
- Market-competitive salary.
- A clear content calendar and briefs every month, so you can focus on making great work.
- Direct mentorship from our Marketing Manager, who has a background in video editing and brand content.
- A real portfolio-building opportunity with a growing Canadian restaurant brand.

How to apply

Apply through LinkedIn and include a link to your portfolio (Instagram, Behance, Google Drive, or a website) with at least three graphics and three Reels you created. Shortlisted candidates will complete a short trial task based on a real Sam's Grill brief.

📌 Social Media Content Creator (India)
🏢 Sam's Grill
📍 India