Company: Synax Technologies

Job Location: Hyderabad, India

Experience Required: 4–6 Years

Employment Type: Full-Time

About the Role

Synax Technologies is seeking a highly skilled SEO & WordPress Web Developer with strong expertise in modern search engine optimisation, AI-driven search visibility, and end-to-end WordPress website development.

The ideal candidate must be equally proficient in SEO and WordPress development, capable of independently managing website development, technical optimisation, landing page creation, organic traffic growth, and website performance.

This role requires a hands-on professional who can combine technical development skills with data-driven SEO strategies to improve search rankings, AI search visibility, user experience, and lead generation across international markets.

Key Responsibilities

- Search Engine Optimisation (SEO, GEO & AEO)

Develop and execute comprehensive SEO strategies covering on-page, off-page, and technical SEO.

Implement Generative Engine Optimisation (GEO) strategies to improve brand visibility across AI-powered search platforms such as ChatGPT, Google AI Overviews, Gemini, Claude, and Perplexity.

Implement Answer Engine Optimisation (AEO) techniques to improve content discoverability in AI-generated answers, featured snippets, and conversational search.

Conduct keyword research, competitor analysis, content gap analysis, and search intent mapping.

Optimise website architecture, metadata, internal linking, URL structures, and structured data/schema markup.

Perform technical SEO audits covering crawlability, indexability, canonicalisation, XML sitemaps, robots.txt, redirects, and Core Web Vitals.

Develop ethical link-building and digital PR strategies to strengthen domain authority and organic visibility.

Collaborate with the marketing team to optimise blogs, product pages, solution pages, and industry-specific content.

Monitor keyword rankings, organic traffic, search visibility, and conversions across target international markets.

Stay updated on search engine algorithm changes and emerging AI search technologies.

- WordPress Website Development & Management

Independently develop, maintain, and optimise WordPress websites from concept to deployment.

Demonstrate strong expertise in WordPress, Elementor Pro, HTML5, CSS3, JavaScript, PHP,



and MySQL.

Build responsive, qualified, SEO-friendly websites with excellent user experience across desktop, tablet, and mobile devices.

Develop and customise WordPress themes, templates, plugins, and website functionality.

Create and manage product pages, solution pages, industry pages, campaign microsites, and custom landing pages.

Integrate contact forms, CRM systems, marketing automation platforms, analytics tools, and third-party APIs.

Manage website hosting, DNS, SSL certificates, databases, backups, security, and website migrations.

Troubleshoot website errors, plugin conflicts, performance issues, and technical bugs.

Implement website security best practices, regular updates, backups, and disaster recovery procedures.

Optimise website loading speed, mobile responsiveness, accessibility, and Core Web Vitals.

Ensure website functionality, scalability, security, and technical performance.

- Landing Page Development & Conversion Rate Optimisation (CRO)

Design and develop high-converting landing pages for Google Ads, LinkedIn Ads, email campaigns, webinars, events, and lead generation initiatives.

Implement conversion-focused layouts, compelling CTAs, lead capture forms, and responsive designs.

Conduct A/B testing to improve landing page conversion rates and user engagement.

Integrate landing pages with CRM and email marketing platforms to automate lead capture and follow-ups.

Implement conversion tracking using Google Tag Manager, Google Analytics 4, and advertising platform pixels.

Analyse user behaviour using heatmaps, session recordings, and funnel analysis tools.

Continuously improve website conversion rates through data-driven optimisation.

- Website Analytics, Reporting & Performance Monitoring

Configure and manage Google Analytics 4, Google Search Console, Google Tag Manager, and Looker Studio.

Track organic traffic, keyword rankings, landing page performance, engagement,



and lead conversions.

Develop SEO and website performance dashboards with actionable insights.

Monitor AI search visibility, brand mentions, and referral traffic from AI-powered platforms where measurable.

Identify technical issues and growth opportunities through regular website audits.

Prepare weekly and monthly performance reports covering SEO, website health, and lead generation KPIs.

- International SEO & B2B Lead Generation

Execute international SEO strategies targeting the Middle East and Africa (MEA) markets.

Optimise websites for country-specific keywords, regional search intent, and relevant local search behaviour.

Implement hreflang tags and international website structures wherever applicable.

Collaborate with the marketing team to build SEO-driven lead generation funnels.

Improve organic visibility for cybersecurity solutions, enterprise IT products, and B2B technology services.

Support account-based marketing (ABM) initiatives through targeted landing pages and industry-specific website content.

Required Skills & Qualifications

Bachelor’s degree in Computer Science, Information Technology, Digital Marketing, or a related field.

4–6 years of hands-on experience in both SEO and WordPress website development.

Proven expertise in SEO, GEO, AEO, technical SEO, and international SEO.

Strong practical experience in WordPress development, Elementor Pro, HTML, CSS, JavaScript, PHP, and MySQL.

Ability to independently develop, customise, troubleshoot, and maintain complete WordPress websites.

Strong understanding of website architecture, hosting environments, DNS, SSL, website security, and performance optimisation.

Experience developing conversion-focused landing pages and integrating lead generation forms.

Proficiency in Google Search Console, GA4, Google Tag Manager, SEMrush, Ahrefs, Screaming Frog, or equivalent SEO tools.

Knowledge of structured data, schema markup, Core Web Vitals, and technical SEO best practices.

Experience with API integrations, CRM connectivity, marketing automation tools, and conversion tracking.

Strong analytical, problem-solving, debugging, and project management skills.

Ability to independently manage multiple website development and SEO projects.

📌 SEO & WordPress Web Developer (Hyderabad)
🏢 Synax Technologies
📍 Hyderabad