Company Description Letstrack is a global real-time tracking and instant messaging platform that connects smartphones, tracking devices, and browsers through GPS and internet-based technology. Headquartered in London with offices in the U.K. and India, the company is active in multiple countries and expanding rapidly into new markets. Letstrack focuses on personal and asset security by enabling users to track family members, pets, vehicles, and workforce locations via a web-based admin panel.

The platform also integrates instant messaging to enhance communication, collaboration, and user experience. Guided by a vision to make the world safer, happier, and more productive, Letstrack brings together a diverse team of global industry experts committed to building a high-impact, scalable venture.

Role Description The Search Engine Optimization Specialist is a full-time, on-site role based in Gurugram. The specialist will be responsible for planning and executing SEO strategies to improve organic search visibility, traffic, and conversions for Letstrack’s digital properties. Day-to-day tasks include performing keyword research, conducting technical and content-focused SEO audits, optimizing on-page elements (titles, meta descriptions, headings, internal links), and coordinating content optimization efforts with marketing and product teams.

The role also involves managing link-building initiatives,



monitoring website performance through web analytics tools, and preparing regular reports with insights and recommendations. The specialist will collaborate with cross-functional stakeholders to align SEO efforts with broader marketing campaigns and business objectives.

Qualifications

- Ability to perform comprehensive Keyword Research to identify high-value search terms aligned with business goals.
- Experience conducting detailed SEO Audits to diagnose technical, content, and usability issues affecting search performance.
- Proficiency in On-Page SEO, including optimization of content, metadata, URL structure, internal linking, and site architecture.
- Hands-on experience with Link Building strategies, such as outreach, content-driven link acquisition, and relationship-based link development.
- Strong skills in Web Analytics using tools like Google Analytics, Google Search Console, and other SEO platforms to track KPIs and inform decision-making.
- Solid understanding of search engine algorithms, ranking factors, and current SEO best practices.
- Robust analytical, problem-solving, and reporting skills with attention to detail and data accuracy.
- Excellent written and verbal communication skills and ability to collaborate with marketing, content, and product teams.
- Prior experience in SEO

📌 Search Engine Optimization Specialist (Gurugram)
🏢 Letstrack India
📍 Gurugram