Company: First Connection

Department: Marketing & Growth

Location: [Noida / Hybrid / Remote]

Employment Type: Full time

Experience: 1–4 Years (Open to exceptional freshers with practical campaign experience)

First Connection is an AI-powered technology platform focused on transforming education, employability and recruitment.

We connect colleges, students, recruiters and companies through AI-driven solutions that improve student employability, simplify recruitment and strengthen industry-academia relationships.

Our product ecosystem includes Bharat Audit, Interview Arena, Direct Hire Engine, Recruiter AI Desk, AI Interview Engine and other career-focused solutions.

We are looking for a result-oriented Performance Marketing professional who can help us scale our digital presence, generate qualified leads and drive measurable business growth.

As a Performance Marketing Executive , you will be responsible for planning, executing and optimising digital marketing campaigns across multiple platforms.

Your primary objective will be to generate qualified leads, improve customer acquisition, build brand awareness and drive conversions across our B2B and B2C business verticals.

1. Performance Marketing & Paid Advertising

- Plan, execute and manage campaigns on Google Ads, Meta Ads (Facebook & Instagram) and LinkedIn Ads.
- Develop campaign strategies for lead generation, conversions, website traffic and brand awareness.
- Manage advertising budgets and optimise campaigns to achieve better ROI.
- Conduct A/B testing for creatives, landing pages, audiences and ad copies.
- Monitor CPC, CPM, CTR, CPL, CAC and conversion rates.

2. Lead Generation & Customer Acquisition

- Generate qualified B2B leads from colleges, TPOs, HR professionals, recruiters and companies.
- Drive B2C leads from students,



freshers and working professionals.
- Develop targeted lead-generation campaigns for different products and services.
- Build and optimise landing pages, lead forms and conversion funnels.
- Work closely with the sales team to improve lead quality and conversion rates.

3. Brand Awareness & Digital Growth

- Develop digital campaigns to increase First Connection's brand visibility.
- Plan and execute campaigns across LinkedIn, Instagram, Facebook and other relevant platforms.
- Identify opportunities for organic and paid audience growth.
- Support product launches, promotional campaigns and brand positioning initiatives.

4. Marketing Analytics & Reporting

- Set up and monitor Google Analytics 4, Google Tag Manager, Meta Pixel and conversion tracking.
- Track campaign performance and prepare weekly and monthly reports.
- Identify underperforming campaigns and implement optimisation strategies.
- Provide actionable insights to improve marketing efficiency and revenue generation.

5. Marketing Automation & Funnel Management

- Collaborate with the sales and operations teams to manage lead journeys.
- Work with CRM tools such as Zoho CRM for lead tracking and follow-ups.
- Build remarketing campaigns and automated lead nurturing journeys.
- Improve lead-to-customer conversion through continuous funnel optimisation.

- Hands-on experience with Google Ads and Meta Ads.
- Understanding of LinkedIn advertising and B2B lead generation.




- Strong knowledge of performance marketing metrics and campaign optimisation.
- Experience with landing pages, conversion funnels and remarketing.
- Knowledge of Google Analytics 4, Google Tag Manager and tracking pixels.
- Understanding of SEO, social media marketing and digital branding.
- Familiarity with Zoho CRM or other marketing automation tools.
- Strong analytical, communication and problem-solving skills.

Your performance will be evaluated on measurable business outcomes: KPIMeasurementQualified Lead GenerationNumber of sales-qualified leadsCost Per Lead (CPL)Cost of acquiring each leadCustomer Acquisition CostCost per converted customerCampaign ROIReturn on advertising investmentLead Conversion RateLeads converted into customersBrand AwarenessReach, engagement and audience growthCampaign PerformanceCTR, CPC and conversion rates
- Opportunity to work with an emerging AI-powered technology company.
- Ownership of marketing campaigns and growth strategies.
- Exposure to B2B and B2C marketing.
- Opportunity to work across multiple technology products and business verticals.
- A performance-driven and growth-oriented work environment.
- Opportunity to contribute directly to business expansion.

We are looking for someone who thinks beyond running advertisements. You should understand how to convert marketing budgets into qualified leads, customers and revenue.

If you are passionate about performance marketing, experimentation, analytics and business growth, we would love to connect with you.

Apply Now: Share your resume along with relevant campaign case studies, performance reports or portfolio.

First Connection

Empowering Students. Enabling Institutions. Connecting Talent.

- Website: https://firstconnection.in

📌 Sales And Marketing Specialist (Noida)
🏢 FirstConnection
📍 Noida