About Us:

Tophat HR is a boutique consulting firm- We are an expert in tailored and comprehensive human resources consulting & management services.

About our Client and The Role:

Our client is one of the fastest-growing advertising agencies in Canada, helping businesses stand out in a big way. They are seeking a highly skilled and motivated PPC Specialist with 4-5 years of experience to develop and execute effective paid media strategies that drive measurable business growth. The ideal candidate will have strong hands-on knowledge of Google Ads fundamentals and PPC best practices, proficiency in Search, Social and Display, experience with Google Tag Manager and offline conversion integration, and an AI-adaptive approach to campaign management.

About the Role:

- Permanent Work From Home.
- Night Shifts- 7:30 PM-3:30 AM.
- Salary upto 75k INR
- Digital marketing Agency experience is a must.

:

Must have a between 3 and 5 years of professional work experience

This role offers strong growth opportunities, including the opportunity to become a lead. Our client is always seeking talented professionals with the right attitude, agency mindset and skills to fit the company culture.

Duties & Responsibilities:

- Strategize and optimize campaigns across multiple advertising platforms (Search, Social and Display)
- Develop near- and long-term PPC account strategies and roadmaps aligned with client goals
- Conduct keyword research (discovery and expansion), review and edit ad copy, analyze website performance metrics, and optimize campaigns
- Grow departmental revenue and budgets under management through effective campaign performance




- Monitor and report on key performance indicators, including conversion quality and offline conversion data, and identify opportunities for improvement
- Drive innovation and best-practice implementation, including practical use of AI-enabled PPC tools, and regularly share knowledge with the team and top executives
- Stay current with PPC trends, platform updates, evolving automation and AI capabilities, the competitive landscape, and keyword research

Experience Required:

- 4+ years of hands-on experience managing and strategizing paid search campaigns, with sound knowledge of Google Ads fundamentals
- Digital marketing agency experience is a must
- Experience working with both B2B and B2C clients
- Hands-on experience managing client paid media accounts across Google Ads, Microsoft Ads (Bing), Facebook and LinkedIn
- Experience with goal setting, conversion tracking and offline conversion integration
- Ability to create and optimize landing pages is preferred
- Strong auditing skills, including analytics, data visualization and performance reporting
- Hands-on experience with PPC automation tools and AI-assisted workflows; adaptable to emerging AI capabilities while applying sound performance judgment
- Experience with behavioral targeting and remarketing campaigns
- Strong communication, analytical and presentation skills.

Note : IT IS A COMPLETE WORK FROM HOME OPPORTUNITY AND IT WOULD BE FULL TIME

We are an equal prospect employer and we welcome people of diverse backgrounds, perspectives, and skills. We will work with applicants to provide accommodations at any stage of the hiring process.

📌 Paid Media Specialist (India)
🏢 TopHat HR
📍 India