Head of E-commerce & Growth, UltraCare PRO

Location: Ahmedabad, in office · Reports to: Director · Team: 5 · Experience: 8–12 years

Why this role exists

UltraCare PRO sells on Amazon, Flipkart, Myntra, Blinkit, Swiggy Instamart and our Shopify store. Most of our revenue comes from these channels. We need one leader who owns that revenue and its profitability.

This is a hands-on role. You’ll set the plan, and you can also open Seller Central or the ads console and fix things yourself. You’ll make day-to-day channel decisions without escalating them to management.

What you’ll own

Channel growth and P&L;

- Own revenue and contribution margin targets for every online channel.
- Build monthly and quarterly channel plans, budgets and forecasts.
- Decide where ad money goes across marketplaces, quick commerce and D2C.

Marketplaces

- Drive the Amazon Ads strategy, with clear ACoS and TACoS targets.
- Own listing performance: search rank, conversion, reviews and ratings.
- Plan sale events, deals and coupons with a clear margin view.

Quick commerce

- Grow availability, visibility and sales across cities and dark stores.
- Manage platform relationships and in-app ads.
- Spot stock-outs early and work with operations on replenishment.

D2C

- Grow Shopify revenue through Meta and Google Ads, conversion rate optimisation and retention.
- Improve conversion rate, average order value and repeat purchases.

Team and collaboration

- Lead, hire and coach the commerce team, with clear KRAs and monthly reviews.
- Work with the Brand Lead so that brand and performance pull in the same direction. You brief the design team on listing, A+ content,



ad and quick commerce creative. The Brand Lead owns the brand guidelines.
- Work with operations, supply chain and finance on stock, pricing and margins.
- Run one weekly performance review with management, using a single channel dashboard.

What success looks like

Variable pay is linked to these goals. Exact targets are agreed in your first 30 days.

- Online revenue grows against target, channel by channel.
- Contribution margin after ads improves.
- ACoS, TACoS and ROAS move in the right direction.
- Rank and in-stock rate are healthy on key products.
- Fewer decisions come to management. One weekly review replaces daily follow-ups.

What you’ll bring

Must have

- 8–12 years in e-commerce, including at least 4 years hands-on with Amazon or quick commerce for a D2C brand.
- Hands-on use of Seller Central and Amazon Ads.
- Ownership of revenue and margin targets, not just marketing metrics.
- Experience leading a team that includes managers.
- Strong with data, using Excel or Sheets, dashboards and channel reports.

Positive to have

- Experience in health, wellness, personal care, consumer electronics or FMCG.
- Experience with Shopify, Meta Ads and Google Ads.
- Exposure to Flipkart, Myntra, Blinkit and Swiggy Instamart.

Not a fit if

- You have only managed marketplaces through agencies, never hands-on.
- You want a strategy-only role.

Why join us

- Real ownership. You’ll have a clear P&L; and a direct say in how we grow.
- Demand to build on. Our products already sell on India’s biggest platforms.
- Work that matters. Our products help people with everyday aches and pains.

📌 Head of E-commerce & Growth, UltraCare PRO (Ahmedabad)
🏢 UltraCare PRO
📍 Ahmedabad