Duties And Responsibilities

- Digital Marketing Strategy &
- Planning
- Develop and implement comprehensive digital marketing strategies for Penta Orthodontics, Steriltex, and DeorKart.
- Prepare monthly and quarterly digital marketing plans and campaign calendars.
- Identify target audiences, market opportunities, and suitable marketing channels.
- Develop strategies to improve brand awareness, website traffic, customer engagement, lead generation, and online sales.
- Monitor marketing performance and continuously improve campaign strategies.
- Search Engine Optimisation (SEO)
- Plan and execute SEO strategies to improve organic search visibility.
- Conduct keyword research and competitor analysis.
- Perform on-page and off-page SEO activities.
- Optimise website content, product descriptions, page titles, meta descriptions, URLs, headings, and image ALT text.
- Work on technical SEO improvements, website structure, internal linking, and indexing.
- Monitor website performance using Google Search Console and other SEO tools.
- Identify opportunities to improve organic traffic and keyword rankings.
- Social Media Marketing &
- Management
- Develop and manage social media strategies.
- Manage company profiles on Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms.
- Prepare monthly content calendars and plan regular posts, reels, stories, and promotional campaigns.
- Coordinate with the graphic designer for social media creatives, product promotions, and brand campaigns.
- Monitor audience engagement, comments, messages, and enquiries.
- Develop strategies to increase followers, reach, engagement, and brand visibility.
- Paid Advertising &
- Performance Marketing
- Plan, create, manage, and optimise advertising campaigns on Google Ads and Meta Ads (Facebook and Instagram).
- Develop campaigns for brand awareness, website traffic, lead generation, and online sales.
- Conduct audience research, keyword targeting, and competitor analysis.
- Monitor advertising budgets, campaign performance, and conversion rates.
- Analyse Cost Per Click (CPC), Cost Per Lead (CPL), Return on Ad Spend (ROAS), and other relevant performance indicators.
- Conduct A/B testing of advertisements, creatives, audiences, and landing pages.
- Prepare regular advertising performance reports.
- Website &
- E-commerce Marketing
- Manage and improve the digital marketing performance of the company websites and DeorKart e-commerce platform.
- Develop strategies to increase website traffic, product visibility, customer enquiries, and online purchases.
- Optimise product listings, product descriptions, category pages,



and landing pages.
- Plan and execute promotional campaigns, product launches, and seasonal offers.
- Work on website conversion optimisation and customer journey improvements.
- Monitor website analytics, visitor behaviour, and sales performance.
- Coordinate with the website and design teams for required updates and improvements.
- Content Marketing &
- Brand Communication
- Develop content strategies for the company's brands and products.
- Plan and coordinate website content, blogs, articles, product descriptions, and promotional content.
- Develop educational and informative content related to dental and orthodontic products.
- Coordinate with content writers and designers to ensure consistent brand communication.
- Ensure all marketing content is accurate, skilled, and aligned with the company's brand identity.
- Identify suitable content opportunities to improve organic reach and customer engagement.
- Lead Generation &
- Business Development Support
- Develop digital campaigns to generate enquiries from dentists, orthodontists, dental laboratories, dealers, and distributors.
- Identify potential customer segments and develop targeted marketing strategies.
- Support dealer acquisition and B2B marketing initiatives.
- Develop strategies for customer acquisition, retention, and repeat purchases.
- Monitor incoming digital enquiries and coordinate with the sales team for follow-up.
- Explore suitable digital channels and platforms to expand the company's customer base in India and international markets.
- Email &
- WhatsApp Marketing
- Plan and execute email marketing campaigns for customers, dealers, and business prospects.
- Develop promotional email content, newsletters, and product announcements.
- Plan WhatsApp marketing campaigns using approved business communication platforms.
- Segment customer databases and develop targeted promotional campaigns.
- Monitor campaign engagement and response rates.
- Analytics, Reporting &
- Performance Monitoring
- Set up, monitor, and analyse Google Analytics 4 (GA4), Google Search Console, Meta Business Suite, and advertising dashboards.
- Track website traffic, user behaviour, enquiries, conversions, and sales performance.




- Prepare monthly digital marketing performance reports.
- Evaluate the effectiveness of marketing campaigns against established targets.
- Identify areas for improvement and recommend strategies based on performance data.
- Monitor competitor activities, industry developments, and digital marketing trends.
- General Responsibilities
- Coordinate with the graphic designer, content writer, sales team, and management.
- Ensure all marketing activities follow the company's brand guidelines.
- Manage multiple marketing projects and meet agreed deadlines.
- Stay updated with the latest digital marketing tools, platforms, and industry practices.
- Take initiative in identifying new opportunities for online growth.
- Perform other marketing-related responsibilities assigned by the management.

Required Skills &

- Qualifications

- Bachelor's degree in Marketing, Business Administration, Digital Marketing, or a related field.
- 2–4 years of experience in digital marketing or a similar role.
- Practical knowledge of SEO, Google Ads, Meta Ads, and social media marketing.
- Experience with Google Analytics 4 and Google Search Console.
- Knowledge of Shopify or other e-commerce platforms is preferred.
- Strong understanding of content marketing, keyword research, and website optimisation.
- Ability to analyse campaign data and prepare performance reports.
- Good communication, planning, and coordination skills.
- Creative thinking combined with analytical and problem-solving abilities.
- Ability to independently manage multiple brands and marketing projects.

Preferred Industry Experience Candidates with experience in any of the following industries will be preferred:

- Dental and orthodontic products.
- Healthcare and medical devices.
- Medical and dental consumables.
- E-commerce and online retail.
- B2B and B2C digital marketing.

Key Performance Indicators (KPIs) Performance Will Be Evaluated Based On

- Improvement in organic website traffic and search visibility.
- Growth in social media reach, engagement, and audience.
- Quality and quantity of leads generated.
- Website enquiries and e-commerce sales growth.
- Advertising campaign performance and return on investment.
- Successful execution of marketing campaigns within budgets.
- Improvement in website conversion rates.

Timely execution of marketing plans and submission of performance reports Join with us and become part of a team dedicated to delivering quality products while providing exceptional customer service.

Interested candidates may send their updated CV to [email protected] or (phone hidden)

📌 Digital Marketing & Strategist (Pallikkara)
🏢 Penta Orthodontics
📍 Pallikkara