Immediate Hiring: Digital Marketing Lead

Location: Kozhikode, Kerala · On-site

Job type: Full-time

Experience: 2–4 years

Salary: Attractive salary based on experience and expertise

Joining: Immediate joiners or candidates with a short notice period preferred

About Potafo

Potafo is a homegrown online delivery platform founded in Kozhikode in 2017. We connect customers with local restaurants and deliver groceries and daily essentials through Potafo Mart. Food, community, and local pride are at the heart of our business.

About the Role

We’re looking for a Digital Marketing Lead who can build a clear marketing plan, take charge of campaigns, and turn marketing spend into measurable business growth.

You should have hands-on experience in growth marketing and paid advertising, with a track record of improving customer acquisition, repeat orders, and return on investment. The role calls for someone comfortable making strategic decisions and managing day-to-day execution.

Key Responsibilities

- Build and execute the marketing strategy for Potafo and Potafo Mart.
- Prepare monthly and quarterly marketing plans with clear budgets, targets, and campaign calendars.
- Manage paid campaigns across Meta, Google, and other relevant channels.
- Grow app installs and first orders, improve conversions, and bring customers back.
- Manage marketing budgets and track ROI, ROAS, customer acquisition costs,



and retention.
- Plan seasonal campaigns, local promotions, and restaurant partner offers.
- Guide content and creative development, working closely with design and operations teams.
- Review campaign results regularly and adjust targeting, messaging, and spending based on performance.
- Guide junior marketing team members and take responsibility for campaign delivery.

What We’re Looking For

- 2–4 years of relevant digital marketing experience, with ownership of campaigns from planning through reporting.
- Proven experience in growth marketing, performance advertising, and delivering measurable business results.
- Hands-on knowledge of Meta Ads Manager, Google Ads, and Google Analytics.
- Experience independently managing budgets and building detailed marketing plans.
- Strong analytical, communication, and team coordination skills.
- Experience in F&B;, food delivery, e-commerce, or a consumer-focused business is a strong advantage.
- Availability to work in office in Kozhikode.

What We Offer An attractive salary, room to grow, and ownership of marketing initiatives that directly influence Potafo’s growth.

How to Apply

Please submit your CV along with a brief overview of relevant campaigns and key results. Include your notice period and earliest available joining date.

📌 Digital Marketing Lead (Kozhikode)
🏢 Potafo
📍 Kozhikode