Role: Consultant

Location: Gurugram, Sector - 49

Mode of Work: On-site (5 Days)

Department: Research & Consulting

Reporting To: Engagement Manager/Project Lead

Employment Type: Permanent

Role Summary The Consultant is responsible for delivering high-quality research and consulting solutions by leading end-to-end project execution across syndicated research, custom research and Go-to-Market (GTM) engagements. The role requires hands-on expertise in market sizing, TAM/SAM/SOM estimation, market forecasting and GTM strategy.

The Consultant will present insights and strategic recommendations to clients, ensure client satisfaction, develop proposals and drive new and repeat business. Additionally, the role involves leading and mentoring a team of analysts, strengthening research methodologies and contributing to organizational growth through strategic insights and industry best practices.

Key Responsibilities

- Research Project Management & Delivery
- Lead and oversee multiple research projects, ensuring timely and high-quality deliverables.
- Define project scope, objectives, research methodologies and execution plans.
- Lead market sizing and chance assessment studies, including Total Addressable Market (TAM), Serviceable Available Market (SAM) and Serviceable Obtainable Market (SOM), using top-down and bottom-up approaches.
- Develop market forecasts through clearly defined assumptions, demand drivers, scenario analysis and validation of primary and secondary research findings.
- Develop actionable GTM strategies covering customer segmentation, target market prioritisation, competitive positioning, pricing and distribution channels.
- Conduct hypothesis building, model mapping and data validation.
- Perform sanity checks, proofread deliverables and develop strategic recommendations.
- Ensure alignment of deliverables with client expectations.




- Maintain communication with clients throughout the project lifecycle, incorporating feedback to refine deliverables.
- Client Engagement
- Develop compelling client proposals, including responses to RFPs and tenders for government bodies.
- Present research findings to prospective clients and generate repeat business.
- Build strong client relationships to support long-term partnerships.
- Team Leadership & Development
- Build and manage a high-performing team of Research Associates, Analysts and Senior Analysts.
- Oversee day-to-day operations, ensuring adherence to project timelines and quality standards.
- Provide mentorship, skill enhancement and career development opportunities.
- Encourage a positive work culture centred on collaboration and innovation.
- Research Innovation & Best Practices
- Integrate industry best practices into research methodologies.
- Use advanced analytics, automation and data-driven insights to improve research quality and efficiency.
- Introduce innovative techniques for data collection, analysis and reporting.

Qualifications & Skills Required
- Bachelor’s/Master’s degree in Business, Economics, Marketing or a related field.
- 4+ years of experience in Market Research, Consulting or Business Strategy.
- Demonstrated hands-on experience in market sizing, TAM/SAM/SOM estimation, market forecasting and GTM strategy, with the ability to explain methodologies, assumptions and resulting client recommendations.
- Strong analytical and problem-solving skills, with expertise in primary and secondary research methodologies.
- Excellent client handling, presentation and business development capabilities.
- Proven leadership skills, with experience in managing teams.
- Exceptional communication and stakeholder management abilities.
- Proficiency in MS Office, CRM tools and data analytics platforms.

📌 Consultant (Gurugram)
🏢 Ken Research
📍 Gurugram