Role Objective / Major Purpose of the Job To support the development and execution of marketing strategies for pharmaceutical products, drive brand growth, and coordinate with sales teams to ensure effective product promotion and market penetration.
Principal
Tasks & Responsibilities
Key Responsibilities 1.
Brand
Management
Assist in developing and implementing marketing strategies for assigned brands/products.
Monitor product performance and recommend strategies to improve market share.
Ensure consistent brand positioning across all promotional activities. 2.
Marketing
Campaigns
Plan and execute promotional campaigns, product launches, and marketing initiatives.
Develop promotional materials such as visual aids, brochures, leave-behinds, and digital content.
Coordinate with design and regulatory teams for approval of marketing materials. 3.
Market
Research & Analysis
Conduct market research to understand competitor activities, market trends, and customer needs.
Analyze sales data and market insights to support marketing decisions.
Prepare product performance and market analysis reports. 4.
Sales Team
Support
Work closely with the sales and field force teams to provide marketing inputs and training.
Assist in preparing product training materials and presentations.
Address queries related to product positioning and promotional strategy. 5.
Product
Launch & Lifecycle Management
Support planning and execution of current product launches.
Track product lifecycle and identify opportunities for growth or repositioning. 6.
Stakeholder
Coordination
Coordinate with internal departments such as sales, regulatory, medical, supply chain, and finance.
Work with external agencies for promotional campaigns and marketing activities.
- Budget & Reporting
Assist in managing marketing budgets and promotional expenses.
Prepare periodic reports on campaign effectiveness and brand performance.
Key Skills & Competencies
Functional
Brand Management Product Lifecycle Management
Market Research & Analytics
Promotional Campaign Management
Product Training
Digital Marketing Tools
Brand Awareness Strategic brand planning and execution