Activation Marketing – Orthodontics – 3M Oral Care India (Based at Bangalore)

Demand Generation

- Marketing campaign Planning and execution for Orthodontic portfolio
- Define local social media/media/key platforms for communications
- Execute on End-user communications through multi channel approach to drive demand for OCSD products
- Recommendation on media buys

Sales Partnership And Engagement

- Delivering programs/promotions/recent product materials to field sales
- Close alignment/partnership with sales teams to deliver programs
- Ensure salesforce compliance w.r.t campaign execution for digital, offline and educational activities

Scientific Marketing Support

- Regulatory and legal alignment for
- Interfacing with Clinical specialists & SA&E; team – technical/ whitepapers/customer testimonials – ensuring meets customer requirements/local regulations

Marketing Requirements

- Leverage Customer Ops activities/support to deploy programs (Communication, Media Relation, expos & Events, POS)
- Provides insights of local market, product performance, customer demand and feedback
- Liaison to the local functions like customer service, sales force, application engineering, regulatory
- Competitive intelligence
- Ensure local regulatory and packaging compliance for portfolios/programs
- Align to Campaign outcomes/input/results
- Capture and communicate the NPI voice of market, ideas, local needs
- Manage local calendar of execution

Marketing Updates





- Owner of the audience evolution – aggregate view of the local audience and articulating that to the management and Asia team.
- Ensure monthly reports and dashboards are shared with Asia team.

Channel

- Help build eCommerce capabilities of channel partners
- General and specific channel partner engagement/ execution of through channel marketing plans – via MDF and CIP programs.
- Syndication to the channel partner to drive local market growth
- Support Trade shows, Customer events

Primary Metrics

- Portfolio Performance % Growth / COGS of Orthodontic Portfolio
- Demand Generation activity performance
- Marketing Program execution and Impact (MROI%)
- Organic Local Currency growth %
- End user demand generation

Secondary Metrics

- Priority project completion
- Progress on local needs

Your Skills And Expertise To set you up for success in this role from day one, 3M requires (at a minimum) the following qualifications:

- Business and Marketing education and experience
- Minimum 3 years of experience in a Marketing role – preferably consumer facing roles
- Excellence in marketing disciplines (price, portfolio, end-user, channel, communication)
- Knows customers and market dynamics, key market trends
- Knows Digital Marketing with an emphasis on consumer/ end customer marketing
- Has the personality to convince and engage sales teams

📌 Activation Marketing - Orthodontics (Bengaluru)
🏢 3M
📍 Bengaluru