About Cup-ji

Cup-ji is a current-age Indian beverage brand making everyday chai and coffee more convenient without compromising on taste or quality. With our innovative ready-to-make beverage cups, we're reimagining how people enjoy their favourite drinks—anytime, anywhere.

We're a fast-growing, creative-first D2C brand that believes in building great products, experimenting with bold ideas, and creating marketing that stands out.

About the Role

We're looking for a creative, detail-oriented Junior Performance Content Strategist to help us develop high-performing Meta ad creatives, identify the right influencers, and experiment with AI-powered content creation.

The ideal candidate has good creative taste, understands brand positioning, and can turn ideas into engaging, conversion-focused ads.

Key Responsibilities
Ideate and create scroll-stopping static ads for Meta (Facebook & Instagram).
Research and shortlist influencers and UGC creators based on brand fit and content quality.




Develop creative concepts, hooks, and briefs aligned with brand guidelines.
Use generative AI tools to create, edit, and experiment with ad creatives.
Research competitor ads, creative trends, and performance insights to improve content.

Requirements
6+ months of experience in creative strategy, static ad creation, or performance content.
Hands-on experience with generative AI creative tools is mandatory.
Robust visual taste and understanding of design, storytelling, and branding.
Familiarity with Meta ads and influencer/UGC content.
Ability to understand and execute brand guidelines.
Experience with editing/design tools like Photoshop, Canva, Figma, etc. is a plus. Self-taught experience counts!
Proactive, detail-oriented, and comfortable experimenting with recent ideas.
You will be the executor and not just the planner.

📌 Meta Ads Performance Content Strategist Mumbai (India)
🏢 Cup-ji
📍 India