Job Title: Team Lead – Influencer Strategist

Experience: 3.5–6 Years

Location: Mumbai (Work from Office)

About the Role

We’re looking for a strategic thinker and execution-driven Team Lead – Influencer Marketing who

can lead end-to-end influencer campaigns while managing a team. This role requires a solid

understanding of digital culture, creator ecosystems, and performance-driven storytelling.

Key Responsibilities
Strategy & Planning

● Lead influencer marketing strategies across brands and industries

● Build data-backed campaign plans aligned with brand objectives (awareness,

engagement, conversions)

● Identify the right mix of creators (macro, micro, nano) based on campaign goals

● Stay ahead of trends, platform updates, and creator economy shifts
Campaign Management

● Oversee end-to-end execution of influencer campaigns

● Ensure timelines, deliverables, and budgets are managed effectively

● Collaborate with internal teams (creative, media, account management)





● Troubleshoot and optimize campaigns in real-time
Client Management

● Act as the main POC for clients on influencer mandates

● Present strategies, reports, and campaign insights

● Build strong relationships and drive upsell prospects
Team Leadership

● Manage and mentor a team of influencer executives/strategists

● Delegate tasks, review outputs, and ensure quality control

● Build processes and frameworks to scale influencer operations
Reporting & Analytics

● Track campaign performance using key metrics (engagement rate, reach, ROI,

conversions)

● Derive insights and provide actionable recommendations

● Present post-campaign reports with explicit storytelling

● Experience working on large-scale or integrated campaigns

● Exposure to performance marketing + influencer integrations

● Familiarity with influencer tools/platforms

📌 Influencer Marketing Lead Mumbai
🏢 Schbang
📍 Mumbai