About ScoreUp

ScoreUp is an AI-powered credit score improvement app that helps users understand, build, and improve their credit health. From first-time credit users to those looking to reach 750+, we turn credit improvement into explicit, actionable steps.

ScoreUp is a product by BankSathi (BS Fintech Pvt Ltd), one of India’s fast-growing fintech platforms.

Role Overview

We are looking for a Performance Marketing Manager who will own paid acquisition for ScoreUp. You will drive user growth through data-backed campaigns, optimize CAC and ROAS, and build a scalable performance marketing engine.

Key Responsibilities
Own end-to-end performance marketing across Google Ads (Search, Display, YouTube, PMax) and Meta Ads
Plan, launch, and optimize campaigns focused on installs, registrations, credit score checks, and paid conversions
Manage budgets, bidding strategies, audience targeting, and creative testing to improve CAC and conversion rates
Set up and maintain tracking & attribution (GA4, UTM, MMP – AppsFlyer/Branch preferred)
Analyze funnel performance, cohort data, and channel ROI; share explicit weekly insights with leadership
Work closely with Product, Design, and Content teams on creatives, landing pages, and A/B tests




Identify and test new channels and growth opportunities
Prepare performance dashboards, budget reports, and growth forecasts

Requirements
3–6 years of hands-on performance marketing experience (fintech, consumer apps, or high-growth digital products preferred)
Strong expertise in Google Ads and Meta Ads Manager
Proven experience managing meaningful ad budgets and delivering measurable acquisition results
Solid understanding of analytics, attribution, and mobile measurement tools
Data-driven approach with robust analytical and problem-solving skills
Experience in creative testing and working with cross-functional teams
Comfortable working in a rapid-paced startup environment

Preferred:
Experience marketing credit score, personal finance, or lending products
Familiarity with the Indian digital advertising landscape

Why Join ScoreUp?
Own growth for a high-potential fintech product with real user impact
High ownership and visibility in a quick-growing team
Competitive compensation + performance incentives
Opportunity to build the performance marketing function from the ground up

📌 Performance Marketing Manager Bengaluru
🏢 scoreup
📍 Bengaluru