Roles & Responsibilities
Plan, execute, and scale Meta Ads and Google Ads campaigns for D2C/eCommerce brands.
Develop media plans, budget allocation, and full-funnel strategies (TOFU, MOFU, BOFU).
Optimize campaigns to improve ROAS, CPA, CAC, conversions, and revenue.
Monitor campaign performance, identify gaps, and implement optimization strategies.
Manage audience targeting, retargeting, and campaign scaling.
Handle tracking and analytics using GA4, Meta Pixel, CAPI, and GTM.
Manage Google Merchant Center and product feeds.
Prepare performance reports and actionable insights.

Candidate Requirements
2 - 5 years of hands-on Performance Marketing experience with D2C/eCommerce brands.
Solid expertise in Meta Ads and Google Ads.
Experience managing sales-focused campaigns, not just lead generation.
Understanding of full-funnel marketing, ROAS, CAC, CPA, CTR, CPC, and conversion metrics.
Working knowledge of GA4, GTM, Meta Pixel, and conversion tracking.
Robust analytical and campaign optimization skills.

Note :- we are NOT considering profiles focused on lead generation.

📌 Performance Marketing Specialist Noida
🏢 Seventh Triangle Consulting
📍 Noida