Scope of Work: Performance Marketing + Ad Creative + Offer Strategist (D2C Ecommerce)

Location: Ahmedabad (NOT WFH)

Key Responsibilities
Run Meta (ASC, Broad, TOF/MOF/BOF) & Google (Search, PMax, YouTube) campaigns
Focus on incremental reach (CPI-R), not just CPA
Set up Pixel, CAPI, Enhanced Conversions & full-funnel tracking
Measure what matters: Contribution margin, LTV & baseline revenue
Work with brand & creative team to build brand-led conversion ads
Setup Full-proof Attribution Setup
Help design, brief, or review ad creatives in collaboration with the design team.
Assist in managing and optimizing D2C stores (mainly Shopify-based)
Research competitor D2C strategies and consumer trends to offer actionable insights.
Collaborate cross-functionally with content, creative, and paid media teams.

What you’ll learn & implement
Think like a D2C Brand Owner
Drive impact at CM2 profitability level




Build a system where ads grow baseline (organic + direct) revenue
Work with a high-caliber brand strategy & creative team
Learn how to acquire customers while building brand equity

Because:
The best brands don’t just buy customers, they’re chosen
And that shows up in higher margins + higher LTV

What makes this role different?

Most performance marketing roles optimize for:
ROAS
Short-term revenue
Platform-reported performance

This role optimizes for:
Incremental revenue
Contribution margin
Brand-driven demand
Long-term growth

About ThinkWhy

ThinkWhy is an ecommerce growth accelerator helping global challenger brands scale profitably across marketplaces and D2C platforms. We combine marketing, tech, creative and strategic content to unlock growth for ambitious global brands.

📌 Performance Marketing + Ad Creative + Offer Strategistc Ecommerce Ahmedabad Residents Only (India)
🏢 ThinkWhy
📍 India