We’re looking for a Performance Marketing Manager to help build and scale our consumer marketing engine. This is a hands-on role focused on driving user acquisition, optimising paid campaigns, and identifying new growth opportunities. You will be responsible for planning and executing performance marketing strategies across digital platforms, with a strong focus on experimentation, data-driven decisions, and measurable business outcomes.

What You’ll Do

- Plan, execute, and optimise performance marketing campaigns across Meta Ads, Google Ads, TikTok Ads, and other relevant platforms.
- Drive user acquisition, engagement, and conversions while managing campaign budgets and improving ROI.
- Develop and execute strategies to scale paid acquisition while maintaining efficient CAC, CPI, CPA, and ROAS.
- Research consumer behaviour, competitors, market trends, and audience preferences to identify growth opportunities.
- Develop, test, and scale ad creatives, copies, content formats, and campaign concepts.
- Monitor campaign performance, analyse key metrics, and translate insights into actionable marketing strategies.
- Collaborate with creative and content teams to develop high-performing campaigns and improve ad performance.
- Drive experimentation across acquisition channels, audience segments, creatives, and campaign formats.
- Support influencer, UGC, and social media marketing initiatives.
- Track campaign performance and prepare regular reports to measure growth,



acquisition costs, and overall marketing effectiveness.

What We’re Looking For

- 3–6 years of experience in performance marketing, growth marketing, digital marketing, or user acquisition.
- Hands-on experience managing and scaling paid campaigns across Meta Ads, Google Ads, and other digital advertising platforms.
- Experience in app-based, product-led, or consumer-focused businesses.
- Strong understanding of user acquisition, campaign optimisation, audience targeting, and performance analytics.
- Proven ability to manage budgets, improve campaign efficiency, and deliver measurable growth.
- Robust analytical and research skills, with the ability to identify opportunities through consumer and competitor insights.
- Creative mindset with a willingness to experiment with new platforms, formats, and marketing strategies.
- Ability to work independently, take ownership, and move quickly from planning to execution.
- Preferred: Prior experience in the gaming industry, particularly mobile gaming, gaming apps, or consumer internet products.

General Notes

- Availability: Immediate to 4 weeks.
- Work Type: Full-time – 6 days per week.
- Work Location: New Delhi, India.
- Prior Experience: Startup or high-growth consumer business experience is highly valued.
- Compensation: Competitive and market-aligned. Final compensation will depend on skills, experience, and capabilities.

📌 Performance Marketing Manager (Delhi)
🏢 Zingroll
📍 Delhi