Company Description:Volar Fashion is an international fashion house that represents style and quality. With a foundation of almost 2 decades, Volar Fashion focuses on creativity, responsibility, and a fun style statement. Their philosophy embodies effortless style, authenticity, easy-going living, and a commitment to using natural materials and responsible production. Volar Fashion aims to be a leading fashion brand with an outstanding price-value proposition, capturing fashion-forward market trends and fresh seasonal colors.

Company Website: www.volarfashion.in

Location: Kandivali West, Mumbai

About the Role:

We're looking for a trend-savvy, hands-on digital marketer with a robust eye for fashion, content and visual storytelling. You’ll manage social media, content, influencers, CRM, website updates and digital campaigns.

Key Responsibilities:

* Plan and execute monthly social media & content calendars across Instagram and other relevant platforms.

* Create and coordinate Reels, carousels, Stories, static content, campaigns and trend-led content.

* Research trends and references and adapt them creatively to suit the brand.

* Assist with content shoots and be comfortable appearing on camera when required.

* Coordinate with influencers, creators, photographers,



stylists, PR and media partners.

* Manage day-to-day social media, including posting, community engagement and basic analytics.

* Plan and execute email/CRM campaigns, newsletters, promotions and abandoned sign-up communications.

* Track email performance, sales and campaign metrics and prepare monthly CRM reports.

* Manage website content including homepage banners, campaign visuals, product content and landing pages.

* Ensure social media, website and CRM campaigns are aligned with the monthly marketing calendar.

* Monitor digital campaign performance and identify insights to support future planning.

* Handle basic Canva/design and editing requirements independently.

What We're Looking For

* Strong understanding of Instagram trends, formats, content rhythm and engagement.

* Strong fashion, aesthetic and visual sensibility.

* Good communication, coordination and project management skills.

* Proactive, adaptable and comfortable managing multiple priorities.

* Hands-on approach with an ability to take ownership from planning to execution.

* Experience with CRM/email marketing, influencers or PR is a plus.

📌 Social Media Assistant (Mumbai)
🏢 Volar Fashion
📍 Mumbai