Welingkar Institute of Management (WeSchool)

Programs: Hybrid, Online & In-Class Management Programs

Location: Mumbai

Experience: 8–12 years of relevant post-MBA experience

Qualification: MBA / PGDM in Marketing preferred

The Opportunity

WeSchool seeks an accomplished marketing professional to lead integrated program marketing initiatives across its Hybrid, Online and In-Class Management Programs.

The mandate is to strengthen program positioning, build market demand and drive enrolment growth through innovative marketing campaigns, strategic communications, events, webinars, alumni engagement and corporate outreach.

We are looking for a professional who combines strategic marketing thinking, hands-on execution and commercial accountability.

Key Responsibilities

1. Program Marketing Strategy

- Develop and execute integrated marketing plans aligned with program positioning, target audiences and enrolment objectives.

2. Brand & Marketing Communications

- Build compelling program narratives, differentiated positioning and integrated communication campaigns across relevant channels.

3. ATL & BTL Marketing

- Conceptualise and execute advertising campaigns, on-ground activations, promotional initiatives and experiential marketing activities.

4. Events & Webinars

- Lead information sessions, masterclasses, seminars, industry interactions and webinars to generate qualified enquiries and support enrolment growth.

5. Alumni Engagement

- Activate alumni networks through referrals, advocacy, networking events and qualified engagement initiatives.

6. Corporate & Institutional Outreach





- Develop marketing initiatives with corporates, HR/L&D; leaders, professional associations and industry networks to expand program reach and generate enrolment opportunities.

7. Marketing Execution & Effectiveness

- Own marketing calendars, budgets, agencies and campaign delivery.

- Collaborate with admissions and performance marketing teams to maximise marketing effectiveness and enrolment outcomes.

Candidate Profile

- 8–12 years of relevant post-MBA experience in program marketing, preferably with leading EdTech companies, executive education businesses or reputed higher education institutions.

- Proven track record of independently leading integrated marketing campaigns, ATL/BTL initiatives, events, webinars and audience engagement programs.

- Demonstrated contribution to qualified student enquiries, enrolment growth and measurable marketing outcomes.

- Strong strategic thinking, creative judgment, commercial acumen and hands-on execution capabilities.

- Experience marketing MBA, executive education, online learning or professional development programs will be an advantage.

Key Performance Indicators

- Marketing-generated qualified enquiries and attributable enrolments.

- Enrolment contribution from integrated campaigns, events and webinars.





- Alumni referrals, engagement and resulting admissions.

- Corporate and institutional outreach effectiveness.

- Program awareness, market engagement and brand preference.

- Marketing budget effectiveness and return on investment.

The Expectation

We seek a strategic thinker and accomplished executor who can independently identify opportunities, develop compelling marketing initiatives and translate them into measurable business outcomes.

The role carries direct accountability for marketing-led enrolment growth, with admissions conversion being a shared responsibility with the admissions team.

Paid digital acquisition and performance advertising are managed by a separate performance marketing function.

Application

Please submit your CV with a brief note outlining a comparable program you have managed, your entrepreneurial and business network, and the measurable outcomes you have delivered.

About Us

WeSchool (Prin. L. N. Welingkar Institute of Management Development & Research) is one of India's leading business schools is recognised for its academic excellence, industry relevance and pioneering approach to management education. With a distinguished legacy and campuses in Mumbai and Bengaluru, WeSchool has consistently championed innovation, design thinking, entrepreneurship and technology-driven learning. The institute offers a dynamic academic environment where ideas, industry and education converge, creating opportunities for accomplished professionals to contribute to the future of management education.

📌 Marketing Manager - Programs & Enrollment Growth (Mumbai)
🏢 Academic Heads
📍 Mumbai