13 Nov
|
CAREERBLOC ~
|
Mumbai
13 Nov
CAREERBLOC ~
Mumbai
Job Title: Performance Marketing Executive (Global Campaigns)
Location: Andheri East, Mumbai
Budget: Up to 8 LPA
Experience: 3 years
Job Summary: We are looking for a data-driven, analytical Performance Marketing Executive to manage and scale our paid acquisition channels. In this role, you will be responsible for day-to-day campaign execution across Google Ads (Search, PMax, Demand Gen, YouTube) and Meta Ads targeting global audiences. If you obsess over ROAS, love testing current ideas, and know your way around spreadsheets and analytics data, we want to talk to you!
Key Responsibilities:
- Build, launch, and manage end-to-end paid campaigns (structure, bidding, budgets, targeting, and creatives).
- Analyze search terms and placements weekly to eliminate waste and optimize conversion performance.
- Conduct structured experiments on landing pages, creatives, and audiences, tracking what works and why.
- Ensure accurate conversion tracking across GA4, GTM, and Meta Pixels.
- Report weekly on spend, CPA, and ROAS with actionable insights and growth strategies.
Requirements & Qualifications:
- 1 to 5 years of hands-on experience in Performance Marketing, Paid Media, or Digital Marketing.
- Strong practical experience with Meta Ads Manager and Google Ads (Search, Display, YouTube, PMax).
- Deep fluency in metrics like CPA, ROAS, CTR, CPC, Conversion Rate, and LTV.
- Strong proficiency in Excel / Google Sheets for data analysis.
- Experience handling international campaigns (US, UK markets) is a strong plus.
- Bachelor’s degree in Marketing, Business, Engineering, or a related field.
📌 Performance Marketing Manager (Tier 1 MBA College/Global Experience Required) (Mumbai)
🏢 CAREERBLOC ~
📍 Mumbai