Company: Kalpraag

Industry: Men's Ethnic Wear / Fashion

Location: New Delhi (On-site)

Employment Type: Full-time

Hiring Status: Immediate Joining Only

About Kalpraag

Kalpraag is a growing men's ethnic wear brand based in Recent Delhi, offering thoughtfully designed traditional and contemporary ethnic wear. We focus on quality, craftsmanship, and delivering exceptional products to our customers. As we continue to grow, we are looking for talented professionals who can strengthen our customer relationships and drive business growth.

Role Overview

We are looking for an experienced CRM Manager to manage customer relationships, improve customer retention, and drive repeat purchases through strategic CRM campaigns.

The candidate will be responsible for managing customer databases, planning and executing WhatsApp and email marketing campaigns, developing customer retention strategies, and improving customer engagement throughout the buying journey.

The ideal candidate should have hands-on experience with CRM platforms, customer segmentation, automation, and e-commerce marketing, preferably within a fashion or D2C brand.

Key Responsibilities

- Develop and execute CRM strategies to improve customer retention, repeat purchases, and customer lifetime value (CLV).
- Manage customer databases and maintain accurate customer information.
- Plan and execute WhatsApp marketing campaigns, promotional broadcasts, and automated communication.
- Manage email marketing campaigns, including newsletters, product launches, offers, and abandoned cart reminders.
- Develop customer segmentation strategies based on purchase history, behaviour, interests, and engagement.
- Create and manage customer lifecycle campaigns, including welcome journeys, post-purchase communication, win-back campaigns, and reactivation campaigns.




- Implement and manage automated CRM workflows to improve customer engagement and conversions.
- Coordinate with the performance marketing and e-commerce teams to align CRM campaigns with ongoing promotions and product launches.
- Analyse campaign performance, including open rates, click-through rates, conversion rates, repeat purchase rates, and revenue generated.
- Identify opportunities to improve customer retention and increase repeat order value.
- Prepare regular CRM performance reports and maintain campaign tracking sheets.
- Manage customer feedback and engagement initiatives to improve the overall customer experience.

Required Skills & Qualifications
- Prior experience in CRM management, preferably with a fashion, apparel, or D2C e-commerce brand.
- Hands-on experience with WhatsApp marketing and email marketing platforms.
- Strong understanding of customer segmentation, retention marketing, and customer lifecycle management.
- Experience working with CRM tools and marketing automation platforms.
- Knowledge of Shopify and e-commerce customer data management.
- Ability to analyse campaign performance and generate actionable insights.
- Proficiency in MS Excel and Google Sheets.
- Strong communication, analytical, and organizational skills.
- Ability to independently plan, execute, and optimize CRM campaigns.

Preferred Experience

Experience with platforms such as:

- Shopify
- Quickreply
- Google Sheets
- Claude AI
- ChatGPT

IMPORTANT: URGENT HIRING – IMMEDIATE JOINERS ONLY

This is an urgent hiring requirement. We will entertain applications only from candidates who are available to join immediately. Candidates serving a notice period or unavailable for immediate joining should not apply.

- If you have hands-on experience in CRM, WhatsApp marketing, email automation, and customer retention for an e-commerce or fashion brand, we would love to hear from you.

📌 Client Relationship Manager (New Delhi)
🏢 Kalpraag
📍 New Delhi