Lead – Brand, Marketing & Growth

Delhi NCR | Reports to the Founders & Top Management | CTC: ₹10–18 LPA

About Deltic

Deltic is the electric mobility brand of Delta Autocorp Limited, an NSE Emerge-listed Indian EV company established in 2016, focused on making electric mobility accessible across Bharat.

The company has built capabilities across product development, design, engineering, manufacturing, distribution, retail and after-sales service. Deltic has its own product development capabilities, two manufacturing facilities spanning approximately 1.5 lakhs sq. ft. in West Bengal and Delhi NCR, a dedicated service organisation and over 350 dealerships across 25+ states.

Our portfolio includes electric scooters, passenger and cargo three-wheelers, and other electric commercial vehicles. With a solid foundation in products, manufacturing and distribution, our next phase is focused on building a nationally recognised brand, strengthening consumer demand and improving dealer productivity.

We are looking for someone who wants to help shape and build this next phase of Deltic's growth.

About the Role

We are looking for an entrepreneurial, commercially minded and execution-driven professional to lead Deltic's brand, marketing and growth function, from strategy through execution.

This is a broad, hands-on role spanning brand strategy, consumer insights, creative development, content, digital, dealer and regional marketing, product launches, PR, agencies and sales. The immediate priority is to build brand awareness and consumer demand across Deltic's existing dealer markets while strengthening its national brand presence.

The role will work closely with the Founders, leadership, sales, product, R&D; and dealer network to turn market insights and business priorities into effective marketing initiatives and measurable outcomes.

Key Responsibilities

1. Marketing Strategy & Growth

• Own annual, quarterly and campaign-level marketing strategy aligned with business and sales priorities.

• Build market, channel and product-specific plans with clear KPIs and review mechanisms.

• Identify growth opportunities and continuously scale, improve, test or stop initiatives based on performance.

2. Brand & Communication

Own Deltic's brand positioning, communication architecture and consistency across all customer and dealer touchpoints.

Translate product strengths into simple, differentiated consumer propositions relevant to Bharat, and develop original campaign ideas and creative direction that make the brand memorable.

• Build long-term brand trust, relevance and differentiation.

3. Consumer, Market & Competitive Intelligence

• Develop a strong understanding of customers, dealers, competitors and category trends.

• Track buying motivations, customer objections, price sensitivity, financing needs,



product perceptions and reasons for lost sales.

• Translate market insights into recommendations for positioning, communication, product and sales.

4. Dealer, Retail & Regional Marketing

Build Deltic's dealer marketing programme across showroom branding and visibility, local advertising, digital campaigns, events, test rides, referrals, influencers and BTL activities.

• Develop practical marketing toolkits and playbooks for consistent local execution by dealers.

• Identify high-potential, inactive and at-risk markets and develop focused interventions.

• Create regional marketing strategies suited to Tier 2, Tier 3 and Bharat markets.

5. Content & Digital Growth

• Lead content strategy across Instagram, YouTube, Facebook, LinkedIn, WhatsApp and relevant regional platforms.

• Build a content engine around products, customers, dealers, creators, campaigns, education and brand storytelling.

Lead and guide performance marketing across Meta, Google, YouTube and other relevant digital channels, working closely with the existing digital/performance team.

• Link digital activity to lead quality, dealer engagement, conversions and revenue.

• Use AI tools for research, content creation, personalisation and marketing workflows.

6. Product Launches & Go-To-Market

• Lead marketing strategy for new product launches, from pre-launch planning to post-launch campaigns.

• Define product positioning, messaging, creative, digital, PR, influencer and dealer activation plans.

• Work with product, R&D;, sales and leadership to align product communication with market needs.

7. PR, Agencies & Partnerships

• Manage creative, digital, PR, production, influencer, event and other external partners.

• Brief, evaluate and hold agencies accountable for creative quality, timelines and outcomes.

• Develop media, creator and industry relationships and support corporate and product communication.

8. Marketing Operations, Budget & ROI

• Build marketing calendars, budgets, dashboards and review systems.

• Oversee marketing spend and evaluate campaign effectiveness and ROI.

• Ensure key initiatives have clear objectives, owners, timelines, deliverables and KPIs.

9. Sales Integration & Team Leadership

• Work with sales and dealers to identify market and conversion challenges and develop marketing interventions.

• Create feedback loops across customers, dealers, sales, marketing and product teams.

Lead,



develop and align a high-ownership marketing team across brand, creative, content, digital, performance and regional marketing.

What We're Looking For

• 6–12 years of relevant experience in marketing, brand, growth, consumer or related functions.

• Experience across automotive, EV, mobility, retail, FMCG, D2C or other consumer-facing businesses is valuable.

• Strong strategy-to-execution experience across brand, digital, content, consumer insights and campaigns.

• Experience managing agencies, vendors, budgets, teams and multiple channels.

• Strong commercial, analytical and consumer understanding, with the ability to connect marketing to business outcomes.

• Comfortable working across strategy, market visits, dealerships, customers and execution.

Preferred Background: We will be particularly interested in candidates from advertising, creative, branding or small and mid-sized marketing agencies who are looking to move beyond working across multiple client accounts and take sustained, end-to-end ownership of building a brand within a business. Candidates who have played a meaningful role in building and scaling an early-stage or young company, shaping its brand, driving growth or launching new products or business verticals will also be especially relevant. Strong candidates from other backgrounds are welcome.

Why Join Deltic?

Build a National Brand: Help shape a growing Indian EV brand with an established product portfolio and pan-India distribution.

Strategic Involvement: Work directly with the Founders and leadership on brand, marketing, product, sales and growth priorities.

A Large Canvas: Shape Deltic's brand strategy, creative direction, campaigns, marketing team and processes.

Build for Scale: Establish the capabilities, partnerships and systems needed to support the company's next phase of growth.

End-to-end Ownership: Take initiatives from strategy and creative development through execution and measurement.

Visible Business Impact: Influence consumer awareness, dealer productivity, customer acquisition and business growth.

Deltic offers an opportunity to play a defining role in the next phase of a growing Indian EV brand. If you are someone who enjoys building, takes ownership and can combine creative thinking with strategic direction and hands-on execution, this is an opportunity to make a meaningful impact.

How to Apply

Please email your profile, along with a short note (5–6 lines) describing a brand, campaign or marketing initiative that you personally conceptualised, led or executed, your specific contribution and the results achieved, to:

[email protected] | [email protected] | [email protected] | [email protected] | [email protected]

If you know someone who fits this profile, we would greatly appreciate an introduction.

📌 Lead – Brand, Marketing & Growth (New Delhi)
🏢 Deltic - A Unit of Delta Autocorp
📍 New Delhi