Occasion Planning & Program Management

- Work with the Brand Manager to develop annual plans across priority occasions and independently manage defined occasion workstreams.
- Identify consumer cultural and channel opportunities within Party & Socialising Work Study Fitness and Gaming and translate them into actionable programs.
- Develop and scale Work initiatives across offices co-working hubs tech parks business districts commute environments and corporate hotspots.
- Help strengthen Red Bulls presence around major socialising moments including music and college festivals IPL screenings Holi Freshers Pujo Diwali and Navratri.
- Adapt global occasion frameworks and toolkits to Indian consumer and channel realities.

Commercial & Cross-functional integration

- Build a strong understanding of consumers occasions and cultural trends through T&A; GWI shopper research social listening and other relevant sources.
- Translate insights and data into clear recommendations for occasion strategy campaigns and activations.
- Partner with agencies and internal teams to identify emerging behaviours communities and cultural opportunities relevant to Red Bull.

Campaign & Agency Management

- Manage assigned campaigns and programs end-to-end from strategic brief and creative development through execution optimisation and evaluation.
- Develop strong briefs and work closely with creative media content and activation agencies to deliver distinctive culturally relevant work.
- Ensure programs are executed with high standards of quality consistency and operational excellence.
- Identify opportunities to turn successful initiatives into scalable and repeatable platforms.

Consumer Insights & Cultural Intelligence

- Build a strong understanding of consumers occasions and cultural trends through T&A; GWI shopper research social listening and other relevant sources.
- Translate insights and data into clear recommendations for occasion strategy campaigns and activations.




- Partner with agencies and internal teams to identify emerging behaviours communities and cultural opportunities relevant to Red Bull.

Innovation & Portfolio Inputs

- Provide insight-led inputs for innovation roadmaps across occasions.
- Support occasion-linked launch opportunities across relevant flavors variants and packs where required.
- Convert ecommerce quick commerce retail On-Premise and campaign learnings into stronger consumer-led recommendations.

Campaign Management & Measurement

- Establish clear objectives and KPIs for assigned programs and ensure measurement is built into planning.
- Evaluate campaign and program performance and translate learnings into clear recommendations for future activity and investment.
- Continuously improve the quality effectiveness and scalability of occasion programs.

Qualifications :

- Masters degree in marketing Business or a related field.
- 46 years of experience in brand consumer or integrated marketing ideally in FMCG youth lifestyle entertainment sports or similarly consumer-led categories.
- Demonstrated experience managing projects or strategic workstreams end-to-end.
- Experience working with agencies and cross-functional teams; commercial / sales exposure is an advantage
- Experience collaborating with commercial/sales teams or working in brand trade hybrid environments is a plus.
- Highly organized data-literate and culturally curious. AI literate should be strong with different AI tools.
- Self-starter with a collaborative spirit and sharp execution mindset.
- Communication & Presentation Skills Ability to present campaign insights and recommendations to stakeholders.

Additional Information :





The description of this job offer is intended to collect the information necessary to identify in a general and non-exhaustive manner the general characteristics of the position with the aim of allowing those who wish to apply and participate in the selection process to do so with full legal guarantees. You are also informed that Red Bull India Private Limited (Red Bull India) will treat your application and those of other candidates with full respect for current legislation and fundamental rights; in particular equal treatment and non-discrimination. Likewise those who wish to start the process are informed that no rights can be expected as a result of this job offer.
Please note that Red Bull India never asks for information unrelated to the job application process such as bank or credit card data and never charges any fees to apply to any jobs.
It has been brought to the attention of Red Bull India that certain individual/s posing as a HR Executive of Red Bull India are fraudulently enticing unsuspecting candidates with fake job offers at Red Bull India by using fake appointment letters and/or interview letters in return for money at times terming such money as a refundable security deposit.
Please be informed and cautioned that Red Bull India does not have any association with such individual/s and never charges prospective employees any money for hiring purposes. People receiving any such communications requesting money should not act on them and are instead encouraged to report such individual/s to Red Bull India.
Red Bull India will not be responsible to anyone acting on an employment offer not directly being made by Red Bull India.
Red Bull India reserves the right to take legal action including criminal action against anyone attempting to misuse the brand name brand logos and the names/designations of our employees for illegal and unauthorized activities.
For further information on Fraud Warning please visit: Work :

No

Employment Type :

Full time

📌 Assistant Brand Manager (Mumbai)
🏢 Red Bull
📍 Mumbai