Unbore Foods is building a next-generation beverage brand rooted in great taste clean ingredients and a bold youth-first attitude. Our vision is to create mass-market products with modern appeal and solid cultural relevance.
Through FIRKI we aim to build a strong presence across cafés QSRs restaurants hotels events and institutional channels creating exciting beverage experiences for consumers.
Role Overview
We are looking for a dynamic and result-oriented Sales Manager HORECA to lead and expand our HORECA business across Delhi NCR.
The role will focus on developing strategic partnerships and driving beverage sales across cafés QSR chains restaurants hotels bakeries catering companies banquet halls event agencies wedding planners and corporate clients.
The candidate will be responsible for identifying new business opportunities onboarding key accounts developing institutional and bulk-order sales driving gifting collaborations and building long-term partnerships to generate sustainable revenue growth.
The ideal candidate should have strong experience in HORECA food service hospitality FMCG or institutional sales along with the ability to independently develop markets and close high-value business opportunities.
Key Responsibilities
1. HORECA & Institutional Business Development
- Identify acquire and onboard cafés QSR chains restaurants hotels resorts bakeries cloud kitchens and food-service partners.
- Build strong relationships with business owners founders procurement heads purchase managers category managers and outlet operators.
- Develop strategic partnerships to establish FIRKI as a preferred beverage partner across HORECA establishments.
- Explore opportunities for beverage placements menu integrations and regular supply arrangements.
- Drive product visibility and availability across partner outlets.
2. Café QSR & Food-Service Partnerships
- Develop beverage placement opportunities across cafés quick-service restaurants bakeries and food-service chains.
- Create attractive food-and-beverage combo opportunities such as Burger FIRKI Pizza FIRKI Sandwich FIRKI and Snack FIRKI.
- Drive beverage attachment rates and increase outlet-wise sales and repeat orders.
- Ensure FIRKI is listed prominently on digital menus and food delivery platforms such as Swiggy and Zomato.
- Collaborate with marketing teams on menu promotions product sampling in-store visibility and launch campaigns.
3. Events Weddings & Hospitality Sales
- Develop business opportunities with wedding planners caterers banquet operators event management companies exhibition organisers and conference agencies.
- Drive bulk beverage sales for weddings receptions corporate events conferences exhibitions and large gatherings.
- Build partnerships with hotels and resorts for in-room hampers welcome kits guest amenities and beverage placements.
- Develop customised proposals based on guest count occasion budget and branding requirements.
- Manage event-related sales opportunities from lead generation and sampling to negotiation closure and execution.
4. Corporate Gifting & Brand Collaborations
- Identify and develop partnerships with corporate gifting agencies bakeries dessert brands food brands gifting companies and e-commerce businesses.
- Drive festive gifting wedding return gifts employee gifting client hampers corporate orders and customised gift packs.
- Develop co-branded hampers beverage-inclusive gift boxes and cross-brand collaborations.
- Explore gifting opportunities through e-commerce platforms and online marketplaces.
- Coordinate with marketing and design teams for customised packaging branding inserts and personalised gifting solutions.
5. Sales Management & Revenue Growth
- Own the complete sales cycle including lead generation prospecting pitching sampling negotiation closure onboarding and account management.
- Develop and execute sales strategies to achieve monthly and quarterly revenue targets.
- Build and maintain a strong sales pipeline with regular follow-ups and accurate sales forecasting.
- Identify new market opportunities track competitor activities and monitor pricing and industry trends.
- Drive repeat business strengthen existing accounts and maximise revenue from key customers.
- Prepare regular sales reports business updates and performance reviews.
6. Internal Coordination & Execution
- Coordinate with operations supply chain distribution and marketing teams to ensure smooth order execution and timely deliveries.
- Work closely with internal teams to manage bulk orders seasonal demand product availability and customer requirements.
- Monitor customer feedback and resolve business-related concerns.
- Represent FIRKI at industry exhibitions trade events product tastings launches and networking events.
Requirements
Requirements & Qualifications
- 38 years of experience in HORECA hospitality food service institutional sales FMCG or B2B sales.
- Proven experience in developing and managing relationships with cafés QSRs restaurants hotels caterers or corporate clients.
- Experience in handling bulk orders institutional accounts corporate gifting or event-based sales will be an advantage.
- Strong understanding of B2B sales processes commercial negotiations pricing margins and account management.
- Existing network within the Delhi NCR HORECA hospitality or food-service industry will be preferred.
- Understanding of Swiggy Zomato digital food-service platforms and menu partnerships is desirable.
- Excellent communication presentation negotiation and relationship-building skills.
- Ability to independently generate leads close deals achieve revenue targets and develop recent business opportunities.
- Strong ownership mindset with the ability to work in a fast-paced startup environment.
Benefits
What We Offer
- Opportunity to build and scale a new-age beverage brand in the HORECA and institutional sales ecosystem.
- High ownership and autonomy in driving business growth.
- Exposure to leading hospitality food-service corporate and event partners.
- Dynamic and collaborative work environment.
- Competitive compensation with performance-based incentives.