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If you dont think you meet all of the criteria below but are still interested in the job please apply. Nobody checks every box - were looking for candidates that are particularly strong in a few areas and have some interest and capabilities in others.

Build Kongs India marketing engine from the ground up.

About the Role:

Kong is the AI connectivity company. We help engineering teams manage secure and scale the APIs and AI traffic that power modern businesses.

India represents a significant growth opportunity for Kong. Were looking for a Field Marketing Manager to build our marketing presence in the market from the ground upturning strategic priorities into programs that create demand accelerate pipeline and establish Kong as a leader in API and AI connectivity.

This is a builders role. Theres no established playbook inherited marketing engine or existing team to lean on. Youll have the ownership to define the strategy make the bets build the programs and prove what works.

Youll partner closely with Sales global marketing and channel partners to bring Kongs story to Indias enterprise technology leaders. Youll be expected to think strategically execute hands-on and connect every marketing investment to measurable business outcomes.

Your mission: build a repeatable scalable marketing engine that drives growth for Kong in India.

What Youll Do:

Own the India marketing strategy

- Define the regional marketing strategy priorities and investment plan in alignment with India Sales and global marketing.

- Identify the industries enterprise accounts and buyer segments with the greatest growth potential.

- Turn market insights into focused programs that generate pipeline and accelerate revenue.

- Make deliberate choices about where to investand where not to.

Build and execute account-based marketing

- Partner with Sales to develop and prioritize target account lists buying groups and account-specific growth strategies.

- Design and execute ABM programs that engage decision-makers build buying-group awareness and create opportunities within strategic accounts.

- Coordinate campaigns executive engagement content and field activities around account priorities.

- Measure account engagement chance creation pipeline influence and progression through the sales cycle.

Create demand that converts





- Build integrated demand generation programs across digital content email events and partner channels.

- Translate Kongs global messaging into locally relevant campaigns that resonate with Indias enterprise technology buyers.

- Work with Sales to define lead qualification routing follow-up SLAs and conversion targets.

- Continuously optimize programs based on pipeline contribution conversion rates and cost efficiency.

Build the India events engine

- Develop an events strategy spanning executive roundtables technical workshops webinars industry conferences and flagship experiences.

- Create programs that bring together engineering leaders enterprise decision-makers developers and strategic customers.

- Own event planning audience acquisition execution follow-up and performance measurement.

- Build a repeatable events model that prioritizes meaningful engagement and commercial outcomes over attendance numbers alone.

Turn partnerships into growth

- Work with channel and technology partners to develop joint demand generation and co-marketing programs.

- Equip partners with localized content campaigns event resources and sales enablement.

- Identify opportunities to extend Kongs reach through strategic ecosystems and industry relationships.

Establish Kongs presence in India

- Adapt global brand campaigns and content for local market needs while maintaining consistency with Kongs positioning.

- Build relationships with relevant industry communities technology leaders and enterprise decision-makers.

- Develop programs that strengthen awareness credibility and consideration among Kongs target audiences.

Own the budget and prove impact

- Manage the India field marketing budget allocating investment against clear business priorities.

- Establish dashboards and reporting that connect marketing activity to qualified pipeline opportunity progression and revenue outcomes.

- Share performance transparently including what worked what didnt and what should change.





- Build a continuous improvement culture grounded in data experimentation and accountability.

What Youll Bring:

- A builders mindset. Youve built a marketing function regional program or demand engine from scratchnot just operated an established one.

- B2B technology marketing experience. You understand how to market complex technology solutions to enterprise buyers and translate technical value into business impact.

- Strong ABM and demand generation expertise. You know how to prioritize accounts engage buying groups generate demand and build programs that contribute to pipeline.

- A track record in high-growth environments. Youre comfortable with ambiguity shifting priorities limited resources and the need to move quickly.

- Cross-functional leadership. You can align Sales global marketing partners and regional stakeholders without relying on formal authority.

- Events that deliver results. You know how to design experiences that build relationships create opportunities and justify the investment.

- Commercial and analytical rigor. You understand pipeline metrics conversion rates campaign performance and marketing efficiencyand know how to act on the data.

- Deep knowledge of Indias enterprise technology landscape. You understand the accounts industries buying dynamics and ecosystems that matter.

- Clear adaptable communication. You can build credibility with engineers executives sales teams and marketing leaders alike.

What will set you apart:

- Experience marketing APIs cloud infrastructure developer platforms cybersecurity or AI technologies.

- Experience building channel marketing or partner-led demand generation programs.

- Established relationships across Indias enterprise technology financial services or global capability center (GCC) ecosystem.

- Experience working in a global matrixed organization while building programs tailored to a regional market.
Location:

#LI-NS1

About Kong:

Kong Inc. the AI Connectivity Company is building the connectivity layer of AI. Trusted by the Fortune 500 and AI-native startups alike Kongs unified API and AI platform enables organizations to secure manage accelerate govern and monetize the flow of intelligence across APIs and AI traffic on any model any cloud. For more information visit .

Required Experience:

Manager

📌 Field Marketing Manager (New Delhi)
🏢 Kong
📍 New Delhi