Cvent is a leading meetings events and hospitality technology provider with more than 6000employees and 34000 customers worldwide including 60% of the Fortune 500. Founded in 1999 Cvent delivers a comprehensive event marketing and management platform for marketers and event professionals and offers software solutions to hotels special event venues and destinations to help them grow their group/MICE and corporate travel business. Our technology brings millions of people together at events around the short were transforming the meetings and events industry through innovative technology that powers the human connection.
Cvents strength lies in its people fostering a culture where everyone is encouraged to think like entrepreneurs taking risks and making decisions confidently. We value diverse perspectives and celebrate differences working together with colleagues and clients to build strong connections.
AI at Cvent: Leading the Future
Are you ready to shape the future of work at the intersection of human expertise and AI innovation At Cvent were committed to continuous learning and adaptationAI isnt just a tool for us its part of our DNA. Were looking for candidates who are eager to evolve alongside technology. If you love to experiment boldly share your discoveries and help define best practices for AI-augmented work youll thrive here. Our team values professionals who thoughtfully integrate AI into their daily work delivering exceptional results while relying on the human judgment and creativity that drive real innovation.
Throughout our interview process youll have the chance to demonstrate how you use AI to learn iterate and amplify your impact. If youre excited to be part of a team thats leading the way in AI-powered collaboration wed love to meet you.
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For more information visit Cvents Recruitment Fraud Notice. THE ROLE
The Head of Data Strategy & Operations is a senior leadership role responsible for building and leading the unified data function across Cvents primary clouds: Enterprise Corporates (EC) and Hospitality (HC). This is a strategic and operational role you will set the vision for how Cvent acquires enriches governs and activates its marketing database while managing a team of 40 across three distinct functions.
This is a newly created role designed to consolidate previously fragmented data functions into a single accountable team with unified strategy cloud-specific ownership and a modern AI-native operating model. You will report into the VP Global Demand Center and partner closely with IT Sales Product Marketing and Analytics.
In This Role You Will:
Strategic Leadership
- Own the end-to-end data strategy for Cvents marketing database acquisition enrichment governance and activation across EC and HC
- Define and maintain ICP TAM/SAM and persona frameworks in partnership with Product Marketing and Sales
- Build and drive cloud-specific scorecards that create clear accountability for EC and HC data quality coverage and campaign readiness
- Serve as the single accountable leader for the ADI function; act as the primary liaison to the VP of GDC CMO and cross-functional partners
Team & Org Leadership
- Lead three functional sub-teams Audience Strategy & Intelligence Data Acquisition & Activation and Data Infrastructure & Governance
- Develop and retain strong team leads; build career paths and capability plans within each function
- Drive a unified operating model that eliminates duplication across previously siloed teams and enables scale without proportional headcount growth
Data Operations & Quality
- Ensure the marketing database meets and exceeds quality thresholds: Account accuracy 80% Contact accuracy 85% SAM coverage >80%
- Oversee database normalization deduplication governance and data validation across both clouds
- Own vendor relationships (ZoomInfo Clearbit Clay and others) qualification contracts budget and performance accountability
- Ensure compliance with global privacy regulations (GDPR CCPA) in coordination with Legal and Security
AI Automation & IT Partnership
- Partner with Cvents IT and AI Center of Excellence to build an AI-native acquisition and enrichment operating model agent development workflow automation and Snowflake pipeline integration
- Drive a unified AI roadmap for the ADI function in partnership with IT; identify and implement automation opportunities across all three sub-functions
- Own the DB/AI Management functions IT dotted-line relationship translate business data needs into infrastructure requirements
- Lead adoption of AI-assisted workflows that improve turnaround time data accuracy and team capacity
GTM Enablement
- Partner with Sales and Revenue Marketing to ensure the database directly enables pipeline: right accounts right contacts right timing
- Ensure list pull and delivery SLAs are met for all campaign programs including email events nurture and paid digital
- Produce and maintain data scorecards and dashboards that give GDC Sales and Finance visibility into data health coverage gaps and trend
Heres What You Need:
Required
- 20 years of experience in B2B marketing data database management or audience strategy with at least 5 years leading multi-functional teams of 20 across geographies
- Demonstrated success owning a full-funnel data operation: strategy acquisition enrichment governance and GTM activation
- Experience managing across verticals or market segments ability to hold EC and HC accountable simultaneously rather than specializing in one
- Strong command of SFDC data governance object structure reporting and quality management
- Experience with AI-assisted workflows and automation tooling; comfort building and executing an AI adoption roadmap for a data team
- Proven cross-functional partnership with IT Sales and Analytics this role requires influence without authority across multiple organizations
- Track record of building and scaling teams through process improvement and technology not just headcount
Preferred
- Experience with Snowflake or similar cloud data warehouse; comfort partnering with engineering/IT on pipeline architecture
- Familiarity with marketing automation platforms (Marketo or equivalent) and how database feeds program execution
- Background in TAM/SAM/ICP modeling and persona framework development
- Experience with vendor management and procurement for data enrichment tools (ZoomInfo Clearbit or equivalents)
- MBA or equivalent
- Advanced degree preferred
Strategic Leadership
- Own the end-to-end data strategy for Cvents marketing database acquisition enrichment governance and activation across EC and HC
- Define and maintain ICP TAM/SAM and persona frameworks in partnership with Product Marketing and Sales
- Build and drive cloud-specific scorecards that create clear accountability for EC and HC data quality coverage and campaign readiness
- Serve as the single accountable leader for the ADI function; act as the primary liaison to the VP of GDC CMO and cross-functional partners
Team & Org Leadership
- Lead three functional sub-teams Audience Strategy & Intelligence Data Acquisition & Activation and Data Infrastructure & Governance
- Develop and retain strong team leads; build career paths and capability plans within each function
- Drive a unified operating model that eliminates duplication across previously siloed teams and enables scale without proportional headcount growth
Data Operations & Quality
- Ensure the marketing database meets and exceeds quality thresholds: Account accuracy 80% Contact accuracy 85% SAM coverage >80%
- Oversee database normalization deduplication governance and data validation across both clouds
- Own vendor relationships (ZoomInfo Clearbit Clay and others) qualification contracts budget and performance accountability
- Ensure compliance with global privacy regulations (GDPR CCPA) in coordination with Legal and Security
AI Automation & IT Partnership
- Partner with Cvents IT and AI Center of Excellence to build an AI-native acquisition and enrichment operating model agent development workflow automation and Snowflake pipeline integration
- Drive a unified AI roadmap for the ADI function in partnership with IT; identify and implement automation opportunities across all three sub-functions
- Own the DB/AI Management functions IT dotted-line relationship translate business data needs into infrastructure requirements
- Lead adoption of AI-assisted workflows that improve turnaround time data accuracy and team capacity
GTM Enablement
- Partner with Sales and Revenue Marketing to ensure the database directly enables pipeline: right accounts right contacts right timing
- Ensure list pull and delivery SLAs are met for all campaign programs including email events nurture and paid digital
- Produce and maintain data scorecards and dashboards that give GDC Sales and Finance visibility into data health coverage gaps and trend
Required
- 20 years of experience in B2B marketing data database management or audience strategy with at least 5 years leading multi-functional teams of 20 across geographies
- Demonstrated success owning a full-funnel data operation: strategy acquisition enrichment governance and GTM activation
- Experience managing across verticals or market segments ability to hold EC and HC accountable simultaneously rather than specializing in one
- Robust command of SFDC data governance object structure reporting and quality management
- Experience with AI-assisted workflows and automation tooling; comfort building and executing an AI adoption roadmap for a data team
- Proven cross-functional partnership with IT Sales and Analytics this role requires influence without authority across multiple organizations
- Track record of building and scaling teams through process improvement and technology not just headcount
Preferred
- Experience with Snowflake or similar cloud data warehouse; comfort partnering with engineering/IT on pipeline architecture
- Familiarity with marketing automation platforms (Marketo or equivalent) and how database feeds program execution
- Background in TAM/SAM/ICP modeling and persona framework development
- Experience with vendor management and procurement for data enrichment tools (ZoomInfo Clearbit or equivalents)
- MBA or equivalent
- Advanced degree preferred