Senior Vice President Vice President, Marketing – India (Gurugram)

Senior Vice President Vice President, Marketing – India (Gurugram)

13 Nov
|
Cvent
|
Gurugram

13 Nov

Cvent

Gurugram

Overview:

About Cvent

Cvent is a leading meetings events and hospitality technology provider with more than 5500 employees and 30000 customers worldwide including 60% of the Fortune 500. Founded in 1999 Cvent delivers a comprehensive event marketing and management platform for marketers and event professionals and offers software solutions to hotels special event venues and destinations to help them grow their group/MICE and corporate travel business. Our technology brings millions of people together at events around the short were transforming the meetings and events industry through innovative technology that powers the human connection.

Headquartered in Tysons Corner Virginia Cvent (formerly NYSE: CVT) was acquired by Blackstone and Vista for $4.6B in 2023.
Cvents strength lies in its people fostering a culture where everyone is encouraged to think like entrepreneurs taking risks and making decisions confidently. We value diverse perspectives and celebrate differences working together with colleagues and clients to build strong connections.
Cvent is redefining the meetings and events industry through technology that advances human connection.

AI at Cvent

Are you ready to shape the future of work at the intersection of human expertise and AI innovation At Cvent were committed to continuous learning and adaptationAI isnt just a tool for us its part of our DNA. Were looking for candidates who are eager to evolve alongside technology. If you love to experiment boldly share your discoveries and help define best practices for AI-augmented work youll thrive here. Our team values professionals who thoughtfully integrate AI into their daily work delivering exceptional results while relying on the human judgment and creativity that drive real innovation.

Throughout our interview process youll have the chance to demonstrate how you use AI to learn iterate and amplify your impact. If youre excited to be part of a team thats leading the way in AI-powered collaboration wed love to meet you.

Overview:
Cvent is a leading meetings events and hospitality technology provider with more than5000 employes employees and 24000 customers customers worldwide including 60% Fortune 500 . Founded in 1999 Cvent delivers a comprehensive event marketing and management platform for marketers and event professionals and offers software solutions to hotels special event venues and destinations to help them grow their group/MICE and corporate travel business. Our technology brings millions of people together at events around the short were transforming the meetings and events industry through innovative technology that powers the human connection.

Disclaimer:
Recruitment Scam Notice: Beware of recruitment scams. Legitimate Cvent recruiting communications will come from accounts formatted as email addresses. Cvent will never request payment or ask for sensitive personal or financial information through chat or social media platforms. Cvent is not responsible for losses or damages arising from communications payments or disclosures made to third parties impersonating Cvent.
If you believe a communication may be fraudulent we strongly recommend that you dont respond and report the incident at .
For more information visit Cvents Recruitment Fraud Notice: This Role You Will:
Cvent is seeking an exceptional senior executive to serve as its Senior Vice President / Vice President Marketing India. This role is the senior-most marketing leader in India.
This individual will be a critical force multiplier: ensuring that Indias 200 marketing professionals are high performing deeply aligned with global priorities and operating at the frontier of marketing
innovation. Beyond operational stewardship this executive will serve as a recognized champion of the Event Technology and Martech landscape representing Cvents perspective externally in India & APAC/IMEA region.
The role operates within a global matrix structure: functional direction flows from discipline leaders based across the US EMEA and APAC while this executive holds full ownership of people leadership operational excellence talent strategy and site culture for India.

In This Role You Will:

1. People Leadership Coaching & Talent Management
Serve as the primary people leader for 200 India-based marketing professionals across multiple disciplines coaching and developing talent in close partnership with global functional leaders.
Drive a comprehensive India marketing talent strategy: workforce planning strategic hiring structured onboarding career pathing and retention with depth in demand generation Martech digital analytics events and creative.
Identify and accelerate high-potential leaders; build robust succession pipelines and a strong internal bench across all marketing functions.
Foster a high-performance inclusive culture aligned with Cvents values and spirit of intrapreneurship where every marketer is empowered to think like an owner and act with urgency.

2. Champion of Event Technology & the Marketing Stack
Act as a credible internal customer: represent the marketers perspective when evaluating Cvents own product portfolio and translate those insights into actionable feedback for Product GTM and Customer Success teams.
Champion Event-Led Growth (ELG) thinking across the India organization ensuring teams deeply understand how Cvents platform drives pipeline revenue and engagement for enterprise B2B marketers globally.
Represent India marketing in global forums and industry events as a confident opinionated voice on modern B2B marketing and Event Technology.

3. AI Transformation Champion
Lead Cvent Indias AI transformation within marketing actively monitoring best-in-class AI tool developments enterprise adoption trends and emerging agentic workflows across the global marketing industry.




Experiment with and evaluate frontier AI platforms generative content tools AI-driven video automation (including Goldcast s capabilities) intelligent personalization and analytics automation bringing informed hands-on recommendations to the organization.
Partner with Global Marketing Operations to identify pilot and scale high-impact AI and automation use cases in India-based workstreams: content production QA campaign operations and workflow automation.
Build a culture of AI-first thinking: upskill teams reduce manual effort and enable India marketing to operate with the agility and leverage that modern AI tooling provides.
Translate AI adoption into measurable outcomes velocity quality cost efficiency and report on impact in global leadership reviews with clarity and precision.

4. Operational Excellence & Follow-the-Sun Execution
Own the day-to-day operational rhythm of India-based marketing teams ensuring reliable delivery against SLAs and commitments to global discipline leaders and regional stakeholders.
Design and continuously improve follow-the-sun workflows across USEMEAAPAC time zones for campaigns events marketing operations and creative services optimizing for speed quality and continuity of execution.
Partner with Global Marketing Operations on capacity planning prioritization and skills-to-work alignment ensuring India bandwidth maps to the highest-impact global initiatives.
Drive continuous improvement in processes tooling and collaboration models positioning India as a recognized center of operational excellence within global marketing.

5. Stakeholder Management & Matrix Leadership
Act as the primary India marketing point of contact for global discipline leaders regional sales leadership (APAC/IMEA) and executive stakeholders across the business.
Ensure clear disciplined alignment of goals expectations and performance feedback between India teams and global functional counterparts.
Partner with HR Finance Facilities and corporate functions in India to champion site culture employee engagement and a world-class workplace experience for marketing professionals.

6. Governance Brand & Compliance
Ensure India marketing teams adhere to global policies and standards related to brand security data privacy and event execution.
Proactively manage operational and people-related risks in partnership with global functional owners.

Heres What You Need:

- 20 years of progressive B2B marketing leadership within SaaS or enterprise technology organizations with significant experience in people leadership and operations-focused roles.
- Demonstrated success leading large multi-disciplinary marketing organizations of 100 professionals in a global matrix structure where functional ownership sits with distributed global leaders
- Deep genuine familiarity with Event Technology and/or Martech landscape as a practitioner platform buyer or industry advocate. Recognized credibility as a voice in this space.
- Ability to serve as a sophisticated internal customer: evaluate marketing technology with a practitioners lens and translate insights into actionable product and GTM feedback.
- A proven track record of driving AI adoption in marketing through tooling workflow transformation or team capability-building with an informed hands-on orientation toward emerging AI platforms.
- Exceptional coaching talent management and recruiting capability: a track record of building high-performing teams accelerating leaders and constructing strong succession pipelines.
- Experience managing follow-the-sun or global delivery models including capacity planning workload balancing and cross-time-zone collaboration.
- Outstanding stakeholder management skills the ability to build trusted influential partnerships with global CMO-level leaders regional sales executives and corporate functions.
- Strong working knowledge of Martech digital marketing and data-driven demand generation.
- Exposure to APAC and/or IMEA markets and regional marketing dynamics strongly preferred.
- Executive presence and communication excellence; comfortable representing India marketing credibly in global forums and at industry events.
- Master degree required; MBA or equivalent advanced degree strongly preferred.

Why This Role
This is a rare opportunity to lead one of the largest marketing organizations in India within a category-defining global technology company at a pivotal inflection point. Cvent is executing the most ambitious transformation in Event Technology history building a Marketing-first AI-powered event management software that unifies in-person virtual and hybrid experiences.
The executive in this role will shape how that transformation is experienced by 200 marketers across India establish India as the operational heartbeat of Cvents global marketing capability and help attract and develop the finest marketing talent in the country.

1. People Leadership Coaching & Talent Management
Serve as the primary people leader for 200 India-based marketing professionals across multiple disciplines coaching and developing talent in close partnership with global functional leaders.
Drive a comprehensive India marketing talent strategy: workforce planning strategic hiring structured onboarding career pathing and retention with depth in demand generation Martech digital analytics events and creative.
Identify and accelerate high-potential leaders; build robust succession pipelines and a strong internal bench across all marketing functions.




Foster a high-performance inclusive culture aligned with Cvents values and spirit of intrapreneurship where every marketer is empowered to think like an owner and act with urgency.

2. Champion of Event Technology & the Marketing Stack
Act as a credible internal customer: represent the marketers perspective when evaluating Cvents own product portfolio and translate those insights into actionable feedback for Product GTM and Customer Success teams.
Champion Event-Led Growth (ELG) thinking across the India organization ensuring teams deeply understand how Cvents platform drives pipeline revenue and engagement for enterprise B2B marketers globally.
Represent India marketing in global forums and industry events as a confident opinionated voice on modern B2B marketing and Event Technology.

3. AI Transformation Champion
Lead Cvent Indias AI transformation within marketing actively monitoring best-in-class AI tool developments enterprise adoption trends and emerging agentic workflows across the global marketing industry.
Experiment with and evaluate frontier AI platforms generative content tools AI-driven video automation (including Goldcast s capabilities) intelligent personalization and analytics automation bringing informed hands-on recommendations to the organization.
Partner with Global Marketing Operations to identify pilot and scale high-impact AI and automation use cases in India-based workstreams: content production QA campaign operations and workflow automation.
Build a culture of AI-first thinking: upskill teams reduce manual effort and enable India marketing to operate with the agility and leverage that modern AI tooling provides.
Translate AI adoption into measurable outcomes velocity quality cost efficiency and report on impact in global leadership reviews with clarity and precision.

4. Operational Excellence & Follow-the-Sun Execution
Own the day-to-day operational rhythm of India-based marketing teams ensuring reliable delivery against SLAs and commitments to global discipline leaders and regional stakeholders.
Design and continuously improve follow-the-sun workflows across USEMEAAPAC time zones for campaigns events marketing operations and creative services optimizing for speed quality and continuity of execution.
Partner with Global Marketing Operations on capacity planning prioritization and skills-to-work alignment ensuring India bandwidth maps to the highest-impact global initiatives.
Drive continuous improvement in processes tooling and collaboration models positioning India as a recognized center of operational excellence within global marketing.

5. Stakeholder Management & Matrix Leadership
Act as the primary India marketing point of contact for global discipline leaders regional sales leadership (APAC/IMEA) and executive stakeholders across the business.
Ensure clear disciplined alignment of goals expectations and performance feedback between India teams and global functional counterparts.
Partner with HR Finance Facilities and corporate functions in India to champion site culture employee engagement and a world-class workplace experience for marketing professionals.

6. Governance Brand & Compliance
Ensure India marketing teams adhere to global policies and standards related to brand security data privacy and event execution.
Proactively manage operational and people-related risks in partnership with global functional owners.

- 20 years of progressive B2B marketing leadership within SaaS or enterprise technology organizations with significant experience in people leadership and operations-focused roles.
- Demonstrated success leading large multi-disciplinary marketing organizations of 100 professionals in a global matrix structure where functional ownership sits with distributed global leaders
- Deep genuine familiarity with Event Technology and/or Martech landscape as a practitioner platform buyer or industry advocate. Recognized credibility as a voice in this space.
- Ability to serve as a sophisticated internal customer: evaluate marketing technology with a practitioners lens and translate insights into actionable product and GTM feedback.
- A proven track record of driving AI adoption in marketing through tooling workflow transformation or team capability-building with an informed hands-on orientation toward emerging AI platforms.
- Exceptional coaching talent management and recruiting capability: a track record of building high-performing teams accelerating leaders and constructing strong succession pipelines.
- Experience managing follow-the-sun or global delivery models including capacity planning workload balancing and cross-time-zone collaboration.
- Outstanding stakeholder management skills the ability to build trusted influential partnerships with global CMO-level leaders regional sales executives and corporate functions.
- Robust working knowledge of Martech digital marketing and data-driven demand generation.
- Exposure to APAC and/or IMEA markets and regional marketing dynamics strongly preferred.
- Executive presence and communication excellence; comfortable representing India marketing credibly in global forums and at industry events.
- Master degree required; MBA or equivalent advanced degree strongly preferred.

Why This Role
This is a rare opportunity to lead one of the largest marketing organizations in India within a category-defining global technology company at a pivotal inflection point. Cvent is executing the most ambitious transformation in Event Technology history building a Marketing-first AI-powered event management software that unifies in-person virtual and hybrid experiences.
The executive in this role will shape how that transformation is experienced by 200 marketers across India establish India as the operational heartbeat of Cvents global marketing capability and help attract and develop the finest marketing talent in the country.

Required Experience:

Senior Exec

📌 Senior Vice President Vice President, Marketing – India (Gurugram)
🏢 Cvent
📍 Gurugram

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