JOB DESCRIPTION:

The Marketing Technology AI and CX Manager will lead the development and optimization of the marketing technology ecosystem to enable personalized data-driven consumer experiences across paid owned and earned channels. The role bridges Media CX CRM analytics AI and digital capabilities to drive growth and customer engagement.

Key Responsibilities

MarTech Strategy & Platform Management

- Develop and execute the MarTech roadmap aligned with media CRM and CX objectives.
- Evaluate and implement emerging marketing technologies AI solutions and automation tools.
- Partner with IT Data and Product teams to ensure platform integration and scalability.

AI Planning & Insights

- Leverage AI to automate reporting analysis and prospect identification.
- Build automated dashboards and real-time insight generation frameworks.
- Drive predictive analytics and next-best action recommendations.

Customer Data & Audience Management

- Support CDP CRM and audience management capabilities.
- Enable audience segmentation and personalization at scale.

Campaign Automation & Journey Orchestration

- Design and optimize omnichannel customer journeys.
- Drive lifecycle marketing programs across email push SMS WhatsApp web and app channels.

Digital Ad Intelligence & Competitive Benchmarking

- Monitor competitor activity across search social programmatic and video channels.
- Develop benchmarking frameworks for share of voice digital presence and campaign effectiveness.
- Translate intelligence into actionable media and CX recommendations.

Media Personalization & Activation

- Enable audience-first media activation through advanced data and technology capabilities.
- Drive omnichannel personalization by connecting media CRM and CX activations.

GEO (Generative Engine Optimization) / AI-SEO





- Develop strategies to improve brand visibility across AI-powered search and answer engines.
- Drive optimization for ChatGPT Copilot Gemini Perplexity and other AI search experiences.
- Identify opportunities to drive incremental traffic and engagement through GEO initiatives.

Measurement Governance & Compliance

- Develop KPI frameworks and performance dashboards.
- Ensure data privacy compliance governance and vendor management.

Measurement Governance & Compliance

- Develop KPI frameworks and performance dashboards.
- Ensure data privacy compliance governance and vendor management.

Preferred Qualifications.

- 610 years of experience in MarTech CRM Digital Marketing CX or Analytics.
- Experience with Salesforce Marketing Cloud Adobe Experience Platform GA4 and similar platforms.
- Knowledge of AI-powered marketing tools GEO/AI-SEO competitive intelligence platforms and predictive analytics.

Key Competencies

- Customer-centric mindset
- Strategic thinking
- Marketing technology expertise
- AI and data-driven decision making
- Cross-functional collaboration
- Stakeholder management

Success Measures

- Increased automation of reporting and insight generation
- Improved customer engagement and journey performance
- Incremental traffic from AI-powered search ecosystems
- Enhanced competitive intelligence and media ROI
- Successful adoption of AI-enabled marketing capabilities

The base pay for this position is

N/A

In specific locations the pay range may vary from the range posted.

JOB FAMILY:

Product Management

DIVISION:

ANI International Nutrition

LOCATION:

India > Mumbai : BKC Building

ADDITIONAL LOCATIONS:

WORK SHIFT:

Standard

TRAVEL:

Yes 20 % of the Time

MEDICAL SURVEILLANCE:

Not Applicable

SIGNIFICANT WORK ACTIVITIES:

Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)

Required Experience:

Manager

📌 Manager Marketing Tech, CX and AI Mumbai
🏢 Abbott
📍 Mumbai