Job Purpose
Drive customer acquisition and growth for digital lending products by executing data-driven performance marketing campaigns powered by Consumer AI first-party data and intelligent targeting.
Own end-to-end campaign execution from setup testing optimization and funnel tracking to measurable business outcomes across App and Web.
Duties and Responsibilities
Key Responsibilities
Campaign Management (Primary Focus)
Plan launch and manage campaigns across Search Social Push Campaign

Work closely with content team to manage ad copies creatives and landing page requirements

Scale high-performing campaigns and optimise basis performance
Work closely with media/agency partners for campaign execution

A/B Testing & Experimentation
Design structured A/B tests across creatives audiences landing pages and offers
Test hypotheses to improve CTR and cost efficiency
Measure results statistically and implement winning variations
Build a continuous experimentation roadmap

Funnel Tracking & Optimization
Track full acquisition funnel:
Discovery to fulfilment
Identify drop-offs and conversion bottlenecks
Partner with Product/Tech to fix funnel leakages
Improve conversion rates and reduce cost per acquisition through data-led actions




Ensure accurate tracking via pixels SDKs attribution tools and analytics platforms

Consumer AILed Targeting & Personalization

Work with Data Science/CRM teams to deploy AI-driven cohorts and lookalikes
Execute & automate remarketing framework
Support personalized communication and recommendation initiatives

Analytics & Reporting
Monitor daily KPIs: traffic leads approvals CPA ROI LTV
Create dashboards and performance reports
Analyze campaign and cohort performance
Share insights and optimization recommendations with stakeholders

Cross-Functional Collaboration
Coordinate with Product Tech Analytics and Data Science teams for tracking releases and experiments
Translate campaign needs into clear requirements for implementation
Ensure seamless execution of growth initiatives across systems
Required Qualifications and Experience
Ideal Profile
46 years in performance/growth marketing
Strong hands-on experience managing paid campaigns
Comfortable with data numbers and experimentation
Detail-oriented executor with solid problem-solving skills
Experience in fintech/lending/app growth is a plus

Required Experience:

Manager

📌 Cluster Manager Digital Platforms and Consumer AI (Pune)
🏢 Bajaj Finance
📍 Pune