This is a remote position.

eWay Corp/Wagento is a leading provider of website design, Ecommerce, content management, and cloud infrastructure solutions to Public & Private Sector customers, in the United States. We are also an AWS Select Consulting Partner and offer cloud infrastructure services to our customers.

Job Description

The Digital Marketing Executive will assist in executing, monitoring, and optimizing paid advertising campaigns across multiple digital platforms. The ideal candidate should have a strong analytical and troubleshooting mindset, a solid understanding of PPC advertising, and a willingness to learn and grow in a fast-paced IT services environment. Knowledge of SEO is a huge plus.

Responsibilities

- Manage and optimize PPC campaigns across Google Ads, Microsoft Ads, LinkedIn Ads, and other relevant platforms.

- Conduct keyword research, competitor analysis and industry benchmarking for new clients.

- Create and manage ad copies, extensions, and campaign assets.

- Monitor campaign performance and make data-driven recommendations to improve results.

- Track key performance indicators (KPIs) such as CTR, CPC, CPL, conversion rate, and ROAS.

- Data management, folder organization, and documentation.

- Generate regular campaign performance reports and provide actionable insights.

- Content writing, ad copy creation, and blog writing using Claude.





- Creating, assigning, and managing JIRA tickets.

- Analyze website traffic and conversion data using Google Analytics and other reporting tools.

- Stay updated on PPC trends, platform updates, and digital marketing best practices.

- Ensure proper tracking implementation through Google Tag Manager, conversion tracking, and UTM parameters.

Requirements

- 2-3 years of experience in PPC, Digital Marketing, or Performance Marketing.

- Solid understanding of Google Ads and paid advertising concepts.

- Hands-on knowledge of Google Analytics, Google Tag Manager, and Microsoft Advertising is an advantage.

- Strong analytical and problem-solving skills.

- Excellent written and verbal communication skills.

- Proficiency in Microsoft Excel and reporting tools.

- Ability to learn current skills, manage multiple tasks, and meet deadlines.

Education

- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.

Benefits

- Career Development, Training & certification assistance.

- Medical insurance cover for self, spouse, and children.

- Provident Fund.

- Paid Time off (Maternity, Sick days, Holidays and Earned Leave).

- Weekends off.

- Flexible work hours and public holidays.

- Loyalty bonus.

📌 Digital Marketing Executive (Pune)
🏢 Ewaycorp Technologies
📍 Pune