Key Responsibilities

Pre-Launch

● Develop go-to-market strategies, launch plans, and marketing calendars.

● Define target audiences, brand positioning, product USPs, and messaging.

● Coordinate campaign creatives, product photography, and marketing content.

● Plan influencer collaborations, product seeding, and pre-launch campaigns.

● Ensure website, inventory, and promotional readiness across D2C and B2B channels.

Launch

● Execute launch campaigns across digital, social media, influencer, and offline channels.

● Coordinate product promotions, offers, and website launches.

● Support B2B sales through salon outreach, distributor engagement, and trade promotions.

● Monitor initial sales, campaign performance, and customer engagement.

Post-Launch

● Track sales, revenue, marketing ROI, and customer acquisition metrics.

● Optimise campaigns and channel strategies based on performance.

● Drive repeat purchases, customer retention, and category growth.

● Analyse customer feedback and prepare performance reports with actionable insights.

Required Qualifications & Experience

● 3–6 years of experience in brand management, marketing, category launches, or go-to-market execution.

● Experience in beauty, skincare, haircare, cosmetics, personal care,



or FMCG is preferred.

● Proven experience in planning and executing product launches and post-launch growth strategies.

● Robust understanding of D2C e-commerce, digital marketing, influencer marketing, and customer acquisition.

● Exposure to B2B marketing, salon channels, or distributor networks is an advantage.

● Strong analytical, project management, communication, and stakeholder coordination skills.

● Proficiency in Excel or Google Sheets and familiarity with marketing analytics tools. Key Performance Indicators (KPIs)

● Timely execution of pre-launch and launch activities.

● Brand awareness, audience reach, and customer engagement.

● Sales and revenue achievement against launch targets.

● Customer acquisition cost and return on marketing spend.

● Website conversion rate and marketing campaign performance.

● B2B leads, salon onboarding, and distributor sales.

● Repeat purchase rate and customer retention.

● Category growth and contribution to overall profitability.

Pay: ₹800,000.00 - ₹1,500,000.00 per year

Benefits:

- Provident Fund

Experience:

- Brand Manager: 3 years (Preferred)

Work Location: In person

📌 Brand Manager (India)
🏢 Proviso Manpower
📍 India