An Area Sales Manager (ASM) in a private LPG bottled gas company is responsible for developing sales, managing distributors, expanding the customer base, achieving sales targets, and ensuring smooth cylinder distribution across the assigned territory.
1. Key Roles & Responsibilities
1. Sales & Business Development
- Achieve monthly and annual LPG cylinder sales targets.
- Develop new markets and expand the company's geographical presence.
- Increase sales of domestic and commercial LPG cylinders.
- Identify new business opportunities in residential, commercial and industrial segments.
- Develop institutional customers such as hotels, restaurants, hospitals and factories.
2. Distributor & Dealer Management
- Appoint new LPG distributors and dealers.
- Develop and maintain strong relationships with existing distributors.
- Monitor distributor-wise sales performance.
- Ensure adequate cylinder stock availability at distributor points.
- Resolve distributor complaints and operational issues.
- Conduct regular distributor visits and performance reviews.
3. Market Development & Competition
- Conduct market surveys and competitor analysis.
- Monitor competitor pricing, schemes and market activities.
- Identify untapped markets and potential customers.
- Implement local marketing and promotional activities.
- Improve market share and brand visibility.
4. Team Management
- Manage and guide Area Sales Officers and Sales Executives.
- Set individual sales targets and monitor performance.
- Conduct regular sales review meetings.
- Train the sales team on products, customer acquisition and sales techniques.
- Ensure productivity and accountability of the sales team.
5. Revenue & Collection Management
- Ensure timely collection of outstanding payments.
- Monitor distributor credit limits and overdue accounts.
- Control bad debts and credit exposure.
- Prepare sales forecasts and revenue reports.
- Ensure profitability and achievement of business targets.
6. Operations & Supply Chain Coordination
- Coordinate with plant and logistics teams for cylinder dispatches.
- Monitor cylinder availability and delivery schedules.
- Ensure timely replenishment of distributor stocks.
- Monitor cylinder movement, returns and reconciliation.
- Coordinate resolution of supply-related issues.
7. Safety & Compliance
- Ensure compliance with applicable LPG safety regulations and company policies.
- Promote safe cylinder storage, handling and transportation.
- Ensure distributors and delivery personnel follow prescribed safety procedures.
- Report accidents, leakages and safety incidents immediately.
- Coordinate safety training and inspections.
2. Key Performance Indicators (KPIs)
Performance area
Measurement
Sales achievement
Monthly LPG sales target
New business
Recent distributors and customers
Market expansion
New territories developed
Distributor performance
Distributor-wise sales growth
Collection
Outstanding collection percentage
Customer acquisition
New commercial customers
Market share
Territory-wise market growth
Team productivity
Sales team target achievement
Stock management
Cylinder availability and stock control
Safety
Safety compliance and incident reporting
Pay: ₹25,000.00 - ₹30,000.00 per month
Benefits:
- Cell phone reimbursement
- Health insurance
- Life insurance
- Provident Fund
Work Location: In person
📌 Area Sales Manager (Dharmapuri)
🏢 Gas Plus
📍 Dharmapuri
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