Area Sales Executive / Key Account Executive – MBO Operations (Ethnicity)

Company: Fabrika Fashion and Lifestyle LLP (Brand: Fabrika16)

Job Type: Full-time

About Us

Fabrika16 (by Fabrika Fashion and Lifestyle LLP) is a growing women’s bottom-wear and ethnic apparel brand operating across leading retail malls, Multi-Brand Outlets (MBOs), and online marketplaces. We are looking for an energetic, detail-oriented Area Sales / MBO Operations Executive to oversee and drive sales across our 7 Ethnicity MBO counters.

Role Summary

You will be the primary point of contact and operational owner for all 7 Ethnicity MBO locations. Your core focus will be maximizing store-level sales, managing store promoters/staff, maintaining optimal stock availability, and ensuring strict alignment with head-office targets and reporting protocols.

Key Responsibilities

- Multi-Store Oversight (7 Ethnicity Counters): Regularly monitor performance, visual merchandising, and daily operations across all 7 assigned Ethnicity MBO stores.
- Daily Sales Reporting & Analytics: Compile, verify, and submit accurate daily sales reports (DSR), sell-through data, and stock-on-hand summaries to management on time.
- Team Management & Alignment: Lead, motivate, and monitor store-level staff/promoters. Conduct regular follow-up calls and conference alignments to review daily targets, attendance, and floor discipline.
- Inventory & Stock Management: Track stock levels across all 7 locations,



coordinate timely replenishment/transfers with the central warehouse, and prevent size or style stock-outs.
- Product Knowledge & Training: Maintain thorough knowledge of Fabrika16’s fabric specifications, fits, styles, and pricing, and continuously train store staff to improve conversion rates and Units Per Transaction (UPT).
- MBO Coordination: Build strong working relationships with Ethnicity store managers and floor supervisors to secure prime display space and smooth operational execution.

Requirements & Qualifications

- Experience: 2–5 years of experience in retail sales operations, MBO management, or multi-store supervision (apparel/women’s ethnic wear preferred).
- Communication & Leadership: Strong verbal communication skills in Hindi and English, with proven ability to manage store teams remotely via calls/conferences as well as during store visits.
- Reporting & Analytical Skills: Comfortable working with MS Excel/Google Sheets for daily sales tracking, stock reconciliation, and target monitoring.
- Willingness to Travel: Must be open to frequent local/regional travel across the 7 store locations.

What We Offer

- Competitive fixed salary + performance-linked sales incentives
- Travel allowance / conveyance reimbursement
- Chance to grow with a fast-scaling women's fashion brand

Pay: ₹20,000.00 - ₹27,000.00 per month

Benefits:

- Provident Fund

Work Location: In person

📌 Retail Manager (Mumbai)
🏢 Fabrika Fashion And Lifestyle
📍 Mumbai